Offline Marketing Executive

Key Responsibilities:

Business Development & Outreach

• Visit schools, colleges, universities, and corporate offices to promote the company's products and services.
  
• Build and maintain strong relationships with institutional authorities and corporate decision-makers.
  
• Understand client requirements and identify new business opportunities.
  
• Distribute marketing materials (brochures, flyers, standees, samples, etc.) during visits and events.
  
• Deliver product/service presentations to individuals and groups.
  
• Coordinate with the sales and operations team for timely follow-up on leads.
  
• Maintain daily visit reports and update lead status regularly.
  
• Achieve monthly outreach, lead generation, and conversion targets.
  

Marketing & Brand Promotion

• Plan and execute offline marketing campaigns to enhance brand visibility.
  
• Manage promotional activities including print ads, brochures, and local events.
  
• Participate in exhibitions, seminars, and promotional activities.
  
• Conduct market research to analyze trends, competitors, and customer needs.
  
• Collaborate with internal teams to develop impactful marketing collateral.
  
• Support digital marketing initiatives with offline campaigns for brand consistency.
  
• Track and analyze campaign performance to optimize effectiveness.
  

Qualifications & Requirements:

• Bachelors degree in Marketing, Business Administration, or related field (Diploma holders with relevant experience can apply).
  
• 1–5 years of proven experience in sales and offline marketing.
  
• Strong knowledge of B2B and B2C sales strategies.
  
• Excellent communication, negotiation, and presentation skills.
  
• Self-motivated with the ability to work independently and achieve targets.
  
• Proficiency in MS Office, CRM tools, and marketing software.
  
• Valid driver’s license and willingness to travel for client visits.