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About XOTIC Essentials

XOTIC Essentials isn’t just a brand. It’s a rebellion against boring personal care.

Built by an IIT Delhi-led founding team, we’ve done what most consumer startups struggle with:

  • A D2C MVP that hit 20x+ ROAS on a hero product
  • Thousands of repeat customers, with zero discounting
  • A distinctive, performance-first product philosophy
  • Real traction. Real numbers. No vanity metrics

Now, we’re ready to take the brand offline — and we’re looking for someone hungry enough to lead that charge.


Who You Are

You’re not just a sales professional. You’re a closer. A strategist. A builder.

Someone who wants more than a monthly salary — someone who wants a seat at the table.

You’ve taken products to market.

You’ve built teams.

You’ve cracked modern trade, general trade, and regional scale.

Now, you’re ready to do it again — this time, for yourself.


What You’ll Own and Build

  • National Distribution Strategy

  • From first city to national rollout — you’ll design, execute, and lead it.
  • Retail and Trade Penetration

  • Build our presence in general trade, modern trade, beauty retail chains, and high-velocity retail zones.
  • Sales Team from Scratch

  • Hire, train, and mentor a zonal sales force across India.
  • Channel Partnerships

  • Secure deals with super stockists, distributors, and top retail partners across regions.
  • Revenue and P&L Ownership

  • Build and run a sales engine that drives topline, margin, and long-term brand equity.
  • Offline GTM

  • Use our D2C insights to guide merchandising, packaging, and pricing for offline success.


What We’re Offering

This isn’t a salary-based job. It’s a high-trust, high-reward opportunity to build something iconic — and earn as you grow it.

You’ll get:

  • Profit-sharing

    linked to the offline P&L (uncapped upside)
  • Equity (ESOPs)

    — because you're not a hire, you're a partner
  • Optional performance retainer post revenue milestones

You will literally grow with the brand — in cash and in value.


What You Bring to the Table

  • 10+ years in FMCG, Beauty, or Wellness sales
  • National-level distribution and retail experience
  • Prior experience in launching or scaling a consumer brand
  • Strong relationships with distributors, MT chains, and key retail buyers
  • Grit, accountability, and high-speed execution
  • Proven ability to work with lean teams and build systems from scratch

Bonus if:

  • You’ve worked with emerging D2C brands
  • You’ve been part of profit-sharing or ESOP-driven roles before


Why Join XOTIC Essentials Now?

  • Backed by real product-market fit — not just investor decks
  • D2C traction is already validated with 20x+ ROAS
  • First-mover brand in a high-margin, underpenetrated personal care niche
  • Lean, ambitious, IIT-led founding team with zero corporate layers
  • A rare chance to lead, own, and earn from something you’re building

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