National Sales Head- Generic Pharma

Job Description – National Sales Head-Generic Pharma

The National Sales Head will be responsible for leading the sales strategy and execution for the Generic Pharmaceutical division across India. This role demands a deep understanding of the pharma market, regulatory environment, distribution network, and doctor/chemist engagement models. The candidate will ensure achievement of sales targets, expansion of product reach, strong channel management, and sustainable growth through a well-trained and motivated sales force.

Key Responsibilities-

Sales Strategy & Planning

· Develop and implement national sales strategies for generic formulations.

· Set short-term and long-term sales targets in line with company objectives.

· Monitor industry trends, competitor activities, pricing, and government policies affecting the pharma sector.

Team Leadership & Field Force Management

· Lead, guide, and monitor Zonal/Regional/Area Sales Managers and Medical Representatives (MRs).

· Recruit, train, and retain a high-performing field force.

· Implement incentive schemes and motivational programs to drive performance.

Market & Business Development

· Expand distribution network across retail, stockists, hospitals, and government institutions.

· Drive penetration in semi-urban and rural markets.

· Build relationships with doctors, chemists, hospitals, and trade partners.

Revenue & Performance Management

· Ensure consistent achievement of monthly, quarterly, and annual sales targets.

· Manage sales budgets, pricing strategies, and margin optimization.

· Conduct regular performance reviews, market audits, and field visits.

Key Accounts & Institutional Business

· Strengthen institutional sales through tenders, government supply, and hospital procurement.

· Build partnerships with large healthcare providers, distributors, and buying groups.

· Support business development for exports (if applicable).

Compliance & Governance

· Ensure adherence to Drug & Cosmetic Act, NPPA pricing regulations, and company SOPs.

· Maintain ethical promotion practices as per industry codes.

· Regularly update management on compliance, sales analytics, and future projections.

Key Skills & Competencies

· Strong leadership in handling large field forces across multiple zones.

· In-depth knowledge of Indian generic pharma market dynamics.

· Proven expertise in channel management, tender business, and institutional sales.

· Excellent relationship management with doctors, hospitals, distributors, and chemists.

· Data-driven mindset with ability to analyze IMS data, sales reports, and market intelligence.

Qualifications & Experience-

· Bachelor’s degree in Pharmacy / Science; MBA in Sales & Marketing preferred.

· 15+ years of experience in pharmaceutical sales, with minimum 5 years in a senior national leadership role.

· Proven success in managing large-scale generic pharma operations across India.

· Strong network with distributors, hospitals, and regulatory bodies.

Reporting To- Managing Director / CEO

Location-Corporate Head Office, New Delhi (with extensive travel across India).

Job Types: Full-time, Permanent

Pay: ₹120,000.00 - ₹200,000.00 per month

Work Location: In person