National Key Account Manager - Modern Trade

The National Key Account Manager - Modern Trade will be responsible for managing and

expanding relationships with national retail chains and modern trade partners within the

Healthcare & Hygiene industries. This role requires a strategic mindset to drive sales growth,

enhance market share, and ensure optimal execution of sales and marketing strategies. The

ideal candidate will possess strong negotiation skills, a deep understanding of the modern

trade landscape, and the ability to foster long-term partnerships.

Job Reasonability:

Account Management:

• Develop and maintain strategic relationships with key national accounts in the modern trade sector.
• Negotiate terms of trade, annual contracts, and promotional plans with major retail chains.

Sales Strategy & Market Analysis:

• Formulate and implement sales strategies to achieve sales targets and business objectives.
• Identify and capitalize on growth opportunities within the Healthcare & Personal Hygiene sectors.
• Conduct regular market analysis to monitor industry trends, competitor activities, and consumer preferences.
• Provide insights and recommendations to improve product positioning and market penetration.

Business Development:

• Lead initiatives to introduce new products and promotions in collaboration with marketing and product development teams.
• Develop and execute joint business plans with key accounts to drive mutual growth

Performance Monitoring:

• Track and analyze sales performance, market share, and profitability for key accounts.
• Prepare and present regular reports on sales activities, forecasts, and performance metrics.

Team Collaboration & Customer Relationship:

• Work closely with cross-functional teams including Marketing, Supply Chain, and
• Finance to ensure seamless execution of sales plans.
• Mentor and guide regional account managers and sales representatives.
• Ensure high levels of customer satisfaction through effective account management and problem resolution.
• Organize and conduct regular business reviews with key accounts.

Qualifications and Skills Requirements:

• Bachelors degree in Business Administration, Marketing, or a related field. MBA
• preferred.
• Minimum of 7-10 years of experience in key account management, preferably within
• the FMCG, Healthcare & Hygiene industries.
• Proven track record of managing national accounts and driving sales growth in the modern trade sector.
• Strong negotiation and communication skills.
• Proficiency in using CRM software and Microsoft Office Suite.
• Ability to travel as required.