National Head

Job Role– National Head

Position Type: Full-time

Department: Marketing & Sales

Reporting : CEO

Experience: Minimum 4 years

Role Purpose

The National Head will lead all state-level marketing and sales activities, ensuring that State

Coordinators achieve their assigned targets. This includes taking full ownership of strategy, execution, and support across B2C (students & parents), B2B (schools & colleges), Business-to-Organizations, and Business-to-NGOs. The National Head is accountable for

delivering state targets through proactive leadership, on-field involvement, and strategic partnerships.

Key Responsibilities

1. Team Target Accountability

• Full responsibility for ensuring State Coordinators achieve their individual and collective targets.
• Break down state targets into district-wise and role-wise goals.
• Provide ongoing guidance, motivation, and field support to the team.
• Monitor progress daily and intervene with corrective actions when needed.

2. Own Target Alignment with CEO

• Collaborate with the CEO to set state-wise targets based on potential, previous

performance, and market trends.

• Translate the national targets into actionable state-level targets for each team

member.

• Report regularly to the CEO on target progress and challenges.

3. Multi-Channel Business Development

• Drive business across multiple channels:
• B2C–Direct engagement with students and parents.
• B2B–Partnerships with schools, colleges, and training centers.
• B2O–Collaborations with organizations for joint programs.
• B2NGO–Tie-ups with NGOs for educational initiatives.
• Ensure every possible business avenue is explored to achieve targets.

4. School Outreach & Conversion

• Plan and execute large-scale school outreach programs.
• Personally lead key presentations and partnership discussions with principals and

decision-makers.

• Ensure the team consistently delivers high conversion rates from outreach.

5. Marketing & Branding

• Execute integrated marketing campaigns in alignment with HQ strategy.
• Ensure brand consistency across events, school visits, and public promotions.
• Collect and act on market feedback to fine-tune campaigns.

6. Reporting & Coordination

• Maintain detailed reports on leads, conversions, outreach activities, and incentive

performance.

• Submit weekly and monthly national performance reports to the CEO.
• Coordinate with academic, operations, and marketing departments for smooth

execution.

Performance Metrics (KPIs)

• State Target Achievement– %of state meeting/exceeding goals.
• Lead Generation–Volume and quality of leads from all channels.
• Conversion Rate–% of leads converted to progress.
• Revenue Achievement–Achievement of overall state- wise sales targets.
• Channel Coverage–Number of B2C,B2B,B2O,and B2NGO initiatives executed.

Skills & Competencies

• Strong leadership & accountability mindset.
• Expertise in multi-channel business development.
• Excellent communication, negotiation, and presentation skills.
• Highly proactive with ability to work under pressure.
• Willingness to travel extensively.

Incentive Structure

• Individual Incentives– Based on personal contribution to conversions.
• Team Incentives–Based on collective performance of State Coordinators.
• Milestone Bonuses–For exceeding targets or securing large-scale partnerships.

Career Ladder

• National Head → Director of Marketing & sales

Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Work Location: In person