National Head - Domestic Marketing

results-driven and experienced National Head Domestic Marketing

Key Responsibilities:

Strategic Marketing Leadership:

• Develop and implement a robust marketing strategy for the pigment powder division to strengthen market share and brand visibility.
  
• Translate business goals into actionable marketing initiatives that support revenue and growth objectives.
  

Market Intelligence & Analysis:

• Conduct detailed market studies to identify

  emerging trends, customer preferences, and competitive landscapes

  .
• Leverage insights to adapt marketing strategies and capitalize on new market opportunities.
  

Brand & Product Positioning:

• Define and refine

  brand positioning, messaging, and value propositions

  in the domestic pigment market.
• Ensure consistency in brand communication across all marketing channels.
  

Sales Collaboration:

• Partner with the

  sales team

  to design integrated marketing campaigns that drive

  lead generation, customer engagement, and sales conversion

  .
• Support regional sales initiatives with targeted promotions and marketing collateral.
  

Customer Relationship Management:

• Build and sustain strong relationships with key customers, distributors, and partners.
  
• Ensure

  high levels of customer satisfaction, retention, and loyalty

  .

Team Leadership:

• Lead, mentor, and motivate the

  domestic marketing team

  , fostering a high-performance culture.
• Drive accountability, innovation, and professional growth within the team.
  

Budget & ROI Management:

• Develop and manage the

  marketing budget

  , optimizing spend for maximum return on investment.
• Track and report campaign performance using data-driven metrics.
  

Promotions & Campaigns:

• Design and execute

  promotional campaigns, events, and digital marketing initiatives

  to enhance brand visibility and market penetration.

Product Knowledge & Training:

• Ensure the marketing team and related stakeholders possess comprehensive product knowledge and effectively communicate product value propositions.
  

Experience:

• 10–20 years

  of progressive marketing experience, with at least

  5 years in a senior leadership role

  within the

  Pigment Powder / Chemical / Coatings

  sector.
• Proven success in developing and executing

  national marketing strategies

  ,

  brand management

  , and

  domestic market expansion

  .