Meta & Google Ads Specialist

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About the Role

Meta Ads & Google Ads Specialist

The ideal candidate should bring proven expertise in PPC, audience targeting, and campaign optimization to drive quality traffic, generate leads, and maximize conversions.

Key Responsibilities

Campaign Strategy & Execution

• Plan, create, and manage paid campaigns across Google Ads (Search, Display, Video, Shopping), Meta Ads, and other relevant platforms.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to identify growth opportunities.
• Develop engaging ad copy and collaborate on creative asset development.
• Monitor and optimize budgets, bids, and performance metrics to ensure cost-effectiveness and ROI.

Performance Tracking & Reporting

• Measure and analyze campaign KPIs, including impressions, CTR, conversions, and CPA.
• Provide regular, data-driven performance reports with actionable insights.
• Stay ahead of industry trends and continuously implement best practices in PPC.

Collaboration & Communication

• Work closely with internal teams to align paid ad strategies with business objectives.
• Effectively communicate campaign progress, insights, and recommendations to stakeholders and clients.

Qualifications & Skills

• Minimum 2 years of proven experience in managing Google Ads and Meta Ads campaigns.
• Strong knowledge of PPC principles, keyword research tools, and bid management.
• Proficiency in Google Analytics and other ad performance tracking tools.
• Strong analytical mindset with the ability to interpret complex data and optimize campaigns accordingly.
• Excellent communication skills (written and verbal).
• Problem-solving abilities to troubleshoot and enhance campaign performance.

• Preferred:

  Google Ads Certification(s); experience with additional advertising platforms or marketing automation tools.

Why Join Inflix Media & Marketing Solutions?

Inflix Media & Marketing Solutions

At Inflix, you’ll be part of a collaborative and forward-thinking team that values innovation, creativity, and measurable results.

Schedule & Benefits

• Work Schedule:

  Day shift

• Learning Culture:

  Continuous exposure to the latest tools, trends, and practices in digital marketing

Ready to accelerate your career in digital marketing?

Join us at Inflix Media & Marketing Solutions and be a key driver in transforming startups into success stories.

Apply now (or) drop your updated CV at hr@inflixmarketing.com