Meta ads specialist

|| WE ARE HIRING || Meta Ads Specialist Location: Dwarka Mor, New Delhi Experience: 2-4Years Roles & Responsibilities: 1. Campaign Management: ○ Develop, manage, and optimize Meta (Facebook/Instagram) ad campaigns for lead generation, sales, and remarketing. ○ Create targeted ad strategies based on audience insights and business objectives. 2. Ad Creation & Optimization: ○ Design and test ad creatives, including ad copy, images, and videos. ○ Monitor performance metrics (CPC, CTR, ROAS) and implement improvements. 3. Remarketing Expertise: ○ Set up and manage remarketing campaigns to re-engage potential leads. ○ Use dynamic ad formats for better performance. 4. Lead Generation: ○ Plan and execute lead-focused ad strategies to achieve monthly lead targets. ○ Track leads and provide actionable insights to the sales team. 5. Reporting & Analysis: ○ Generate performance reports to assess campaign success and ROI. ○ Stay updated on Meta Ads trends and platform updates. Key Requirements: ● Strong knowledge of sales ads, lead generation ads, and remarketing strategies. ● Proven experience of 1-2 years in managing Meta (Facebook/Instagram) ad campaigns. ● Audience Targeting: Utilize Meta's audience targeting tools to identify and reach specific demographics, interests, and behaviors. ● Budget Management: Manage advertising budgets effectively, ensuring optimal allocation of resources to maximize ROI. ● Performance Analysis: Monitor, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROAS, using Meta Ads Manager and other analytics tools. ● A/B Testing: Conduct A/B tests on ad creatives, copy, and targeting strategies to identify the most effective approaches. ● Optimization: Continuously optimize campaigns based on performance data, making adjustments to improve results and achieve KPIs. ● Collaboration: Work closely with the content, design, and social media teams to ensure cohesive messaging and branding across all platforms. ● Client Communication: If applicable, communicate with clients to understand their needs, provide updates on campaign performance, and suggest improvements. What We Offer: ● Opportunity to work with a leading digital marketing agency. ● A collaborative and growth-oriented work environment. Job Type: Full-time Pay: ₹15,000.00 - ₹30,000.00 per year Schedule: Day shift Work Location: In person