Meta ads specialist

Company Description

Hobfit is reimagining women’s health by combining medical care, AI-powered workouts, and habit-driven coaching, all rooted in science. We provide a tech-enabled health platform to help women manage weight loss, PCOS, thyroid issues, BP, hormonal imbalances, and more with a personalized blend of medical expertise, adaptive workouts, and culturally relevant nutrition. With over 500,000 users, 500+ doctors and dieticians, and 100+ certified coaches, we are serving users across 5+ countries, offering AI-powered home workouts, lab test integrations, and community support. At Hobfit, we prioritize solving health issues at their root with science-backed care and real-world support.

Role Description

This is a full-time remote role for a Meta Ads Specialist. The Meta Ads Specialist will be responsible for planning, executing, and optimizing Meta ad campaigns to drive engagement and conversions. The specialist will work closely with the marketing team to identify target audiences, develop ad creatives, monitor and analyze campaign performance, and make data-driven adjustments to improve ROI. Daily tasks will include managing ad budgets, conducting A/B testing, and reporting on key metrics.

Qualifications

• Strong experience in planning, executing, and optimizing Meta ad campaigns
• Proficiency in using Meta Ads Manager and other ad analytics tools
• Ability to identify and target specific audience segments
• Skills in developing engaging ad creatives and conducting A/B testing
• Excellent analytical skills to monitor performance and make data-driven adjustments
• Strong written and verbal communication skills
• Ability to work independently and remotely
• Experience in the health and wellness industry is a plus
• Bachelor's degree in Marketing, Advertising, or related field