Meta Ads Specialist

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About Rama Vision Ltd:

Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks

Role Overview:

Meta Ads Specialist

Key Responsibilities:

Campaign Strategy & Execution

• Plan and execute

  performance and brand campaigns

  on Facebook and Instagram.
• Develop

  targeting strategies

  (interest, lookalike, custom audiences) aligned with brand goals.
• Work closely with design and brand teams to create

  high-performing ad creatives and copies

  .
• Manage campaigns across multiple objectives –

  traffic, engagement, conversions, and catalog sales.

Performance Optimization

• Continuously optimize campaigns for

  ROAS, CPC, CPA, and CTR

  .
• Conduct

  A/B testing

  on creatives, ad sets, and landing pages.
• Monitor daily performance and implement quick optimizations based on data insights.

Analytics & Reporting

• Track and analyze campaign performance using

  Meta Ads Manager and Google Analytics.

• Prepare

  weekly/monthly performance reports

  with actionable insights.
• Recommend strategies for scaling high-performing campaigns.

Budget & Coordination

• Manage and allocate

  monthly marketing budgets

  efficiently across brands.
• Coordinate with

  e-commerce and sales teams

  to align campaigns with platform promotions (Amazon, Blinkit, Swiggy, Zepto, etc.).
• Stay updated on

  Meta algorithm changes and ad format innovations.

Requirements:

• Bachelor’s degree in

  Marketing, Business, or related field.

• 2–5 years of hands-on experience

  running paid campaigns on Meta platforms (FMCG / D2C brand experience preferred).
• Strong understanding of

  Meta Ads Manager, Pixel setup, Events, and Attribution.

• Proficiency in

  Google Analytics, Excel, and data interpretation.

• Knowledge of

  creative strategy, audience segmentation, and funnel-based marketing.

• Strong analytical, problem-solving, and communication skills.