Meta Ads Specialist

About Us: Brelex Media is a fast-growing digital marketing agency that partners with Direct-to-Consumer (D2C) brands to drive growth through effective online marketing strategies. We are looking for a talented and experienced Ads Specialist to manage Meta Ads campaigns and help our clients achieve exceptional results.

Key Responsibilities

• Plan, create, and manage high-performing Meta Ads (Facebook & Instagram) campaigns.
• Conduct audience research and develop targeting strategies to maximize campaign performance.
• Write compelling ad copy and work with the creative team to develop engaging visuals.
• Continuously monitor and optimize ad campaigns to improve ROAS and achieve client goals.
• Analyze campaign performance data and prepare detailed reports with actionable insights.
• Stay updated on the latest trends and best practices in Meta Ads and D2C marketing.
• Collaborate with the client management team to ensure seamless communication and strategy alignment.
  

Requirements

• Proven experience as a Meta Ads Specialist, specifically working with D2C brands.
• Deep understanding of Facebook Business Manager, Ads Manager, and related tools.
• Strong analytical skills to interpret campaign performance data and make data-driven decisions.
• Experience with audience segmentation, retargeting strategies, and lookalike audiences.
• Knowledge of pixel setup, conversion tracking, and custom event tracking.
• Excellent communication skills in English and Hindi
• Ability to work independently in a remote setting and meet deadlines.
  

Preferred Qualifications

• Experience managing ad budgets of Rs 100000 - 1200000 per month.
• Familiarity with other ad platforms (Google Ads, TikTok Ads, etc.) is a plus.
• Knowledge of e-commerce platforms.
  

What We Offer

• Competitive salary based on experience.
• Flexible remote work environment.
• Opportunity to work with exciting D2C brands and contribute to their success.
• Professional growth and development opportunities.