Meta Ads Specialist

About the Role

Meta Ads Specialist

Key Responsibilities

• Plan, execute, and optimize Meta Ads campaigns across multiple objectives (acquisition, remarketing, retention).
• Work with large datasets to identify trends, patterns, and insights that improve campaign performance.
• Conduct daily monitoring, reporting, and optimization of campaigns (bids, budgets, creatives, targeting).
• Translate raw data into clear business recommendations that improve ROI and reduce CAC.
• Collaborate with creative and business teams to align ad strategies with overall brand and revenue goals.
• Run A/B testing on creatives, audiences, and placements to scale winners.
• Track and report on key metrics (nROAS, CAC, LTV, retention cohorts) and provide actionable insights.
• Stay updated with Meta platform changes, policies, and new ad features to leverage them early.

Requirements

• Strong analytical and problem-solving skills, comfortable with large data sets and Excel/Google Sheets.
• Understanding of digital marketing metrics (ROAS, CTR, CPA, LTV, funnel optimization).
• 1-3 years of experience in running and scaling Meta Ads campaigns (Facebook, Instagram).
• Must have experience in managing a minimum monthly ad spend of ?50 lakhs in one or more of the following industries

  Gaming, Fintech, Edtech, or D2C.

• Ability to connect campaign insights with business outcomes (e.g., revenue, retention, profitability).
• Hands-on experience with tools like Meta Ads Manager, Google Analytics, and attribution platforms.
• Proactive, self-motivated, and comfortable in a fast-paced, performance-driven environment.