Google Ads Specialist Lantern Digital Services

4.0 - 8.0 years

0 Lacs

noida, uttar pradesh

On-site

You are a highly experienced professional with over 5 years of experience, looking to lead ROI-driven CPC and CPA-based Google Ads marketing campaigns for various Indian and international clients. Your responsibilities will include managing campaigns from ideation to execution, monitoring, evaluating, and optimizing campaign performance to achieve desired results. You will conduct keyword research, maintain and monitor keyword bids, budget caps, impression share, quality score, and other important metrics. As part of your role, you will drive campaign optimizations through experiments and new initiatives, such as A/B testing ad formats, copies, bidding strategy, and channel-spend-mix. Additionally, you will be responsible for campaign analytics, measuring and reporting the performance of all marketing campaigns against set goals. You will also research and analyze competitor advertising strategies, collaborate with internal teams to create landing pages, and optimize user experiences. To excel in this position, you must have proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC). You should possess in-depth knowledge of Google Ads, including Search, Display, Discovery, Performance Max, UACs, YouTube Ads, and Google Analytics. An analytical approach, data-driven thought process, and optimization mindset are essential, along with creativity, ownership, and the ability to work independently in a fast-paced environment. Your skillset should include competency in Excel and PowerPoint for analysis and presentations, excellent communication skills, and strong problem-solving abilities. Previous experience in running large-scale App Install campaigns, leading marketing in the Middle East and international markets, SEO optimization, and working with analytics and attribution platforms and ad exchanges will be advantageous. If you are ready to apply your expertise in optimizing ad copy, landing pages, and creative performance, along with managing budgets, brainstorming growth strategies, and executing conversion tests in the digital space, this role is an exciting opportunity for you.,

Posted 1 day ago

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Facebook campaign manager Growth Fusion

1.0 - 5.0 years

0 Lacs

coimbatore, tamil nadu

On-site

You will be joining Growth Fusion, a performance-driven marketing agency that excels in managing multi-million dollar advertising campaigns across various platforms like Meta, Google, TikTok, and more. Specializing in data-backed, direct-response marketing, we focus on delivering measurable results at scale by combining analytical precision, creative experimentation, and rapid execution strategies across diverse verticals. As an Associate Media Buyer at Growth Fusion, you will play a crucial role in supporting our campaign execution and optimization efforts. This position is ideal for someone with a foundational understanding of paid media who is eager to thrive in a fast-paced, data-centric environment. Your key responsibilities will include assisting in the end-to-end execution of paid media campaigns on different platforms, conducting thorough audience research and competitive analysis to shape campaign strategies, collaborating with creative and analytics teams for testing new ad creatives and messaging angles, monitoring campaign performance metrics, maintaining organized campaign documentation, staying updated on platform policies and digital advertising trends, assisting in budget management and bid strategy adjustments, and supporting tracking system implementation and QA using tools like RedTrack. The ideal candidate for this role should have a minimum of 1 year of experience in paid media, preferably in an agency or performance marketing background. Proficiency in media buying platforms like Meta Ads Manager, Google Ads, or TikTok Ads is required. Strong analytical skills, proficiency in Excel or Google Sheets, and familiarity with attribution platforms are essential. Excellent organizational skills, attention to detail, and the ability to manage multiple tasks in a deadline-driven environment are key qualities we are looking for. A self-starter attitude, willingness to learn, and grow in the field of performance marketing are highly valued. In return, we offer a comprehensive health insurance package, competitive compensation, mentorship from experienced media buyers, exposure to various ad platforms and advanced marketing strategies, defined career progression opportunities, and a flexible work environment at our on-site location. Join us at Growth Fusion and take your career in performance marketing to the next level!,

Posted 6 days ago

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