Meta Ads Specialist

Job Description – Meta Ads & Marketing Automation Specialist Working Days – 10 AM to 6 PM (Monday to Saturday – Sunday week off) Location – Kirti Nagar, New Delhi Roles and Responsibilities: Plan, create, and manage Meta (Facebook & Instagram) ad campaigns to achieve performance goals (leads, sales, or engagement). Conduct audience research, ad copy creation, and creative testing to improve ROI. Monitor and optimize campaigns daily for CPC, CTR, CPA, and ROAS. Set up and manage Facebook Pixel, Conversion API, and custom events to track accurate campaign performance. Collaborate with the design and content team for effective ad creatives. Implement and manage marketing automation workflows (email drip campaigns, lead nurturing, re-engagement, etc.). Integrate CRM and automation tools (like HubSpot, Zoho, Active Campaign, or similar) with Meta Ads for smooth lead flow. Generate weekly and monthly performance reports with insights and improvement suggestions. Stay updated with the latest Meta policies, trends, and algorithm updates. Requirements: Proven experience managing Meta Ads campaigns (Facebook & Instagram) with measurable results. Deep understanding of Meta Ads Manager, Pixel, and Conversion API setup. Knowledge of marketing automation tools (HubSpot, Zoho, Active Campaign, Mailchimp, or similar). Strong analytical skills and proficiency in Google Sheets / Excel for data tracking. Ability to handle end-to-end campaign management — from strategy to reporting. Basic knowledge of Google Tag Manager and tracking setups is a plus. Excellent communication and coordination skills to work with multiple teams. Minimum 2-3 years of experience in Meta Ads and marketing automation.