Meta Ads Specialist

About the Role
We are seeking a skilled and data-driven Meta Ads Specialist to manage, optimize, and scale our paid advertising campaigns across Facebook and Instagram. You’ll play a critical role in driving qualified leads and increasing conversions for our high-impact educational programs.

Key Responsibilities

• Plan, launch, and manage Facebook & Instagram ad campaigns from start to finish
• Develop ad creatives (collaborating with our design team or independently)
• Conduct A/B testing on creatives, audiences, and placements
• Optimize campaigns for lead generation, CPL, and ROAS
• Analyze performance data and provide actionable insights
• Implement pixel tracking, retargeting, and lookalike audience strategies
• Stay updated on Meta platform changes and ad policies

Qualifications

• 1+ years of experience running Meta ads with a proven track record of ROI
• Strong understanding of campaign structure, audience targeting, and funnels
• Experience with ad creatives and conversion-focused copywriting
• Familiarity with lead generation for high-ticket or educational offers is a plus
• Ability to work independently, meet deadlines, and communicate effectively

Preferred Skills

• Experience with educational marketing or international audiences
• Proficiency in tools like Meta Business Suite, Ads Manager, and Google Analytics
• Bonus: Knowledge of CRM/Automation/Email platforms

What We Offer

• Flexible work hours
• Remote/Hybrid work opportunity
• A mission-driven, collaborative team
• Opportunities for growth and leadership

Job Type: Full-time

Pay: ₹300,000.00 - ₹360,000.00 per year

Benefits:

• Paid sick time
• Paid time off
• Work from home

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: Remote