About the Role We are seeking a skilled and data-driven Meta Ads Specialist to manage, optimize, and scale our paid advertising campaigns across Facebook and Instagram. You’ll play a critical role in driving qualified leads and increasing conversions for our high-impact educational programs. Key Responsibilities Plan, launch, and manage Facebook & Instagram ad campaigns from start to finish Develop ad creatives (collaborating with our design team or independently) Conduct A/B testing on creatives, audiences, and placements Optimize campaigns for lead generation, CPL, and ROAS Analyze performance data and provide actionable insights Implement pixel tracking, retargeting, and lookalike audience strategies Stay updated on Meta platform changes and ad policies Qualifications 1+ years of experience running Meta ads with a proven track record of ROI Strong understanding of campaign structure, audience targeting, and funnels Experience with ad creatives and conversion-focused copywriting Familiarity with lead generation for high-ticket or educational offers is a plus Ability to work independently, meet deadlines, and communicate effectively Preferred Skills Experience with educational marketing or international audiences Proficiency in tools like Meta Business Suite, Ads Manager, and Google Analytics Bonus: Knowledge of CRM/Automation/Email platforms What We Offer Flexible work hours Remote/Hybrid work opportunity A mission-driven, collaborative team Opportunities for growth and leadership Job Type: Full-time Pay: ₹300,000.00 - ₹360,000.00 per year Benefits: Paid sick time Paid time off Work from home Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: Remote

As a Meta Ads Specialist for AltXEd, you'll be responsible for crafting and executing highly effective Facebook and Instagram ad campaigns. Your expertise in performance marketing, Facebook Ads, Instagram Ads, and Google AdWords will be crucial in driving success for our company. Key Responsibilities Develop and implement comprehensive strategies for Facebook and Instagram ad campaigns to drive brand awareness and conversions. Analyze campaign performance data and optimize ads for maximum ROI. A/B test various ad creatives, copy, and targeting to identify the most effective tactics. Stay up-to-date on industry trends and best practices to continuously improve campaign performance. Collaborate with the marketing team to align ad campaigns with overall marketing objectives. Monitor and report on key metrics to track the success of ad campaigns. Provide strategic recommendations based on data analysis to drive future ad campaigns. If you're a results-driven individual with a passion for digital marketing and a deep understanding of Meta Ads platforms, we want you on our team at AltXEd! About Company: We are committed to revolutionizing the digital education industry by providing innovative and comprehensive outcome-driven learning solutions. With a focus on empowering business owners to reach their full potential, we offer a wide range of courses and programs that cater to the diverse learning needs of business owners.