Meta Ads Specialist

Key Responsibilities

• Plan and manage Meta (Facebook & Instagram) ad campaigns.
• Track performance and optimize for CPL, ROAS, and lead quality.
• Manage the marketing budget, optimizing allocation across channels to maximize return on investment (ROI).
• Analyze data and performance metrics to measure success and identify opportunities for growth.
• Set up and manage Meta Pixel, Events Manager, and custom conversions.
• Create audience segments, retargeting flows, and funnel strategies.
• Write ad copy and coordinate with our creative team for visuals.
• Build and share campaign performance reports weekly and monthly.
• Work with the international client team daily via Slack, Zoom, and Email.
• Use tools like Google Looker Studio, AgencyAnalytics, and Zoho Analytics for reporting.
• Use Zoho Projects or Asana to manage daily tasks and campaign updates.
• Stay on top of Meta ad policy changes and industry trends

Must-Have Skills

• 2+ years of experience managing Meta Ads (Facebook & Instagram)
• Clear understanding of ad formats, optimization goals, and bidding strategies
• Experience with Meta Business Suite, Events Manager, and attribution setup
• Strong skills in report building using Looker Studio, AgencyAnalytics, or similar
• Familiarity with project/task tools like Zoho Projects, Zoho CRM, or Asana
• Clear communication in English — written and verbal
• Must be available in-office, starting by 8:00 AM IST

Good-to-Have

• Google Ads or TikTok Ads experience
• Familiarity with lead quality analysis and CRM tracking
• Experience working with international clients or agencies

What You Get

• Daily exposure to live international campaigns
• Work directly with high-growth international agencies
• Clear SOPs, templates, and training resources
• Fast-paced but supportive team environment
• Room to grow into a Senior Performance Marketer

Candidates available for immediate joining will be given preference.

Salary will be as per industry best practices.

Job Types: Full-time, Permanent

Work Location: In person