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Pear Media LLC
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Meta Ads

Meta Ads

Pear Media LLC

1 years

0 Lacs

Noida Uttar Pradesh India

Posted:4 days ago| Platform:

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Skills Required

ads data targeting drive testing report metrics design content tracking analyze strategies marketing retargeting analytics measurement excel reporting communication management certification

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Location:

Department:

Employment Type:

Experience Required:

About the Role:

Meta Ads Executive

Key Responsibilities:

Plan, set up, manage, and optimize paid ad campaigns on Facebook, Instagram (Meta Ads Manager).
Conduct A/B testing to identify effective creatives and audience segments.
Monitor ad performance, ROI, CPC, CTR, CPA, and report on key metrics regularly.
Collaborate with design and content teams to create high-performing creatives and ad copies.
Implement pixel tracking, events setup, and conversion tracking via Meta Business Suite.
Analyze campaign performance and implement strategies to improve ROAS.
Stay up-to-date with the latest trends, updates, and best practices in Meta advertising.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
1 year of hands-on experience with Meta Ads Manager.
Proficiency in audience targeting, lookalike audiences, and retargeting strategies.
Familiarity with Google Analytics, UTM tracking, and other performance measurement tools.
Good command of Excel/Google Sheets for reporting and performance analysis.
Ability to handle ad spends efficiently with attention to detail.
Strong communication and time management skills.

Good to Have:

Basic knowledge of other ad platforms like Google Ads, LinkedIn, etc.
Experience with e-commerce or lead generation campaigns.
Meta Blueprint certification (optional but preferred).

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