Merchandise Specialist

TCS

Experience

Shift Timing:

This role is responsible for optimizing onsite customer experiences, managing merchandising content, and driving engagement through strategic design and execution. The ideal candidate will have a strong understanding of e-commerce trends, customer behavior analytics, and content management systems, with a passion for delivering high-impact digital experiences.

Key Responsibilities:

1. Digital Merchandising Strategy & Execution

• Design and manage category pages, brand stores, promotional campaigns, and email content to enhance customer engagement.
• Lead free search improvement initiatives to optimize discoverability and conversion.

2. Customer Experience Optimization

• Analyze customer behavior across search, browse, and purchase journeys to identify opportunities and resolve friction points.
• Develop and execute strategies that elevate online customer experience and drive satisfaction.

3. Content Management & Web Analytics

• Work closely with cross-functional teams to deliver merchandising projects under tight timelines.
• Stay current with e-commerce trends and technologies to inform merchandising decisions.

4. Cross-Functional Collaboration & Project Delivery

• Work closely with cross-functional teams to deliver merchandising projects under tight timelines.
• Ensure consistency and quality across all digital touchpoints through organized and detail-oriented execution.

5. Taxonomy & Navigation Enhancement

• Apply knowledge of web taxonomy and navigation to improve site structure and customer-facing attributes.
• Support search attribute optimization to enhance product discoverability.

Regards

Ritika Jagwani (HR)