Merchandise Manager

Job Title: Manager – Merchandising

Department:

Location:

Reporting To:

Key Brands Handled:

• Duracell Batteries

• Disano (FMCG – Food & Oils)

• Karein Diapers (Baby & Adult Care Segment)

Job Purpose:

To develop and execute merchandising and visibility strategies for assigned brands across general trade channels to ensure optimal brand presence, visibility, and consumer engagement at the point of sale.

Key Responsibilities:

1. Merchandising Strategy & Execution

• Plan and implement annual and monthly merchandising calendars for all three brands.
• Ensure effective planogram implementation, shelf space management, and visibility norms.
• Coordinate with sales and marketing teams to drive in-store brand communication and promotions.
• Design and deploy POSM (Point of Sale Materials) as per brand guidelines.

2. Channel & Store Management

• Monitor merchandising execution across General Trade (GT) channel.
• Manage third-party merchandising agencies and promoters to ensure compliance and productivity.
• Develop visibility plans customized for each channel.
• Ensure proper placement and replenishment of display units.

3. Brand Visibility & Promotion

• Conceptualize and execute consumer activation programs and trade promotions.
• Track competition visibility, schemes, and merchandising trends.
• Coordinate with the marketing team for thematic branding and seasonal campaigns.

4. Data Management & Analysis

• Track and analyze merchandising KPIs – visibility ROI, outlet coverage, share of shelf, and display compliance.
• Prepare MIS reports for management review.
• Utilize market intelligence to improve merchandising effectiveness.

5. Team & Vendor Management

• Manage a team of merchandisers, supervisors, and promoters.
• Handle vendor selection, negotiations, and performance evaluations.
• Train and motivate field merchandising staff for effective in-store execution.