Media Planner / Sr. Media Planner - Mainline Advertising

Expertiz

2 - 4 years

4 - 6 Lacs

Mumbai

Posted:1 month ago| Platform:

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Skills Required

presentation skills client management advertising sales marketing digital marketing branding business development brand strategy brand management integrated marketing communication campaigns atl social media marketing media planning btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary

Preparing campaign wise presentation , setting objectives basis sales target/competition
Setting benchmarks for CPRP / GRP and Reach
Working out innovation and integration ideas as per the brief given by the client
Conducting Post analysis of the campaigns
Checking Weekly / Monthly / Quarterly media update report (Channel wise , Publication wise) and sending it to client
Crosschecking with the objective and Weekly / Monthly /Quarterly client report (Performance , SOV , SOE , Media Mix) and sending it to the client
Preparing Monthly MIS for client
Scheduling strategy and execution , co-ordinating with operations for execution
Managing clients for plans and schedules
Ensuring that the clients budget is managed properly and no shortfall
Number of Accounts approx 3-5

Candidate Profile

Bachelors(BBA/BMS) in marketing / Post Graduate in Media Communication , Commerce/science/engineering graduate
2-4 years of exposure to hardcore Media planning
Good interpersonal skills
Good client management and communication skills
Good in analytical skills and hands on in statistical evaluation methods & models
Good presentation & written communication skills

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