Media Analytics Reporting

Role description

Media analysts who have experience working in marketing data analytics will be responsible for the following and may work very closely with the client daily

Perform data analysis to identify trends behavioral patterns and develop recommendations and actionable insights from these findings for each region strategic program or line of business

Communicate findings and insights to stakeholders through visualizations presentations and reports

identifying data sources and appropriate ways to analyze data

Collaborate with cross functional teams to understand business requirements and develop data visualization solutions that meet their needs using coding languages such as Python to analyze data

using specialist tools such as PowerBI to present data in visual forms such as dashboards

working with managers and business analysts to establish briefs for data related projects

Design and develop visualizations dashboards and reports to communicate complex data insights to stakeholders

Create and maintain documentation of data visualization processes tools and best practices

Stay up to date with the latest trends and technologies in data visualization and analytics

Train and support other team members on data visualization tools and techniques

Ensure that all visualizations and reports are accessible and meet compliance requirements

Ad Hoc reporting and data analytics

Required skills experience

Three or more years of experience mining marketing data as a data analyst

Proven analytics skills including mining evaluation and visualization

Technical writing experience in relevant areas including queries reports and presentations

Strong SQL or Excel skills with aptitude for learning other analytics tools

Bachelors degree or equivalent in mathematics computer science economics or statistics

Proven success in a collaborative teamoriented environment

Demonstrate an ability to implement insight and analysis in support of assigned business unit region

Must have knowledge of tools such as

Datorama

Power BI

Python

Desired working knowledge of but not required knowledge

Campaign Manager

SA 360

LinkedIn

YouTube

Instagram

Skills

Mandatory Skills : Paid Media - Facebook, Paid Media - Instagram, Paid Media - LinkedIN, Paid Media - Twitter

About LTIMindtree
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree — a Larsen & Toubro Group company — solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/