Media Analytics Reporting

Role Description

Media analysts who have experience working in marketing data analytics will be responsible for the following and may work very closely with the client dailyPerform data analysis to identify trends behavioral patterns and develop recommendations and actionable insights from these findings for each region strategic program or line of businessCommunicate findings and insights to stakeholders through visualizations presentations and reportsidentifying data sources and appropriate ways to analyze dataCollaborate with cross functional teams to understand business requirements and develop data visualization solutions that meet their needs using coding languages such as Python to analyze datausing specialist tools such as PowerBI to present data in visual forms such as dashboardsworking with managers and business analysts to establish briefs for data related projectsDesign and develop visualizations dashboards and reports to communicate complex data insights to stakeholdersCreate and maintain documentation of data visualization processes tools and best practicesStay up to date with the latest trends and technologies in data visualization and analyticsTrain and support other team members on data visualization tools and techniquesEnsure that all visualizations and reports are accessible and meet compliance requirementsAd Hoc reporting and data analytics

Required Skills Experience

Three or more years of experience mining marketing data as a data analystProven analytics skills including mining evaluation and visualizationTechnical writing experience in relevant areas including queries reports and presentationsStrong SQL or Excel skills with aptitude for learning other analytics toolsBachelors degree or equivalent in mathematics computer science economics or statisticsProven success in a collaborative teamoriented environmentDemonstrate an ability to implement insight and analysis in support of assigned business unit regionMust have knowledge of tools such asDatoramaPower BIPythonDesired working knowledge of but not required knowledgeCampaign ManagerSA 360LinkedInYouTubeInstagram

Skills

Mandatory Skills :

Paid Media - Facebook, Paid Media - Instagram, Paid Media - LinkedIN, Paid Media - Twitter