Media Analytics Reporting

Media analysts who have experience working in marketing data analytics will be responsible for the following and may work very closely with the client daily

Perform data analysis to identify trends behavioral patterns and develop recommendations and actionable insights from these findings for each region strategic program or line of business

Communicate findings and insights to stakeholders through visualizations presentations and reports

identifying data sources and appropriate ways to analyze data

Collaborate with cross functional teams to understand business requirements and develop data visualization solutions that meet their needs using coding languages such as Python to analyze data

using specialist tools such as PowerBI to present data in visual forms such as dashboards

working with managers and business analysts to establish briefs for data related projects

Design and develop visualizations dashboards and reports to communicate complex data insights to stakeholders

Create and maintain documentation of data visualization processes tools and best practices

Stay up to date with the latest trends and technologies in data visualization and analytics

Train and support other team members on data visualization tools and techniques

Ensure that all visualizations and reports are accessible and meet compliance requirements

Ad Hoc reporting and data analytics

Required skills experience

Three or more years of experience mining marketing data as a data analyst

Proven analytics skills including mining evaluation and visualization

Technical writing experience in relevant areas including queries reports and presentations

Strong SQL or Excel skills with aptitude for learning other analytics tools

Bachelors degree or equivalent in mathematics computer science economics or statistics

Proven success in a collaborative teamoriented environment

Demonstrate an ability to implement insight and analysis in support of assigned business unit region

Must have knowledge of tools such as

Datorama

Power BI

Python

Desired working knowledge of but not required knowledge

Campaign Manager

SA 360

LinkedIn

YouTube

Instagram