Marketplace Lead

Amplify, a product by One Impression, empowers brands by connecting them with talented creators for top-quality UGC content. As an Inside Sales Representative, your role is crucial in converting incoming leads into successful client relationships through effective sales calls and proactive account management. **Key Responsibilities:** - **Marketplace Growth and Optimization** - Develop strategies to enhance creator discovery and ensure brands have access to a wide selection of creators for various campaign needs. - Build and refine pricing structures to drive brand and creator value. - Implement initiatives to increase order volume and encourage higher brand spend on the marketplace. - Design a communication framework similar to platforms like Airbnb to facilitate direct interaction between brands and creators for efficient campaign execution. - **Supply and Demand Management** - Lead creator onboarding and community engagement strategies to attract a diverse range of creators across different categories. - Develop a sustainable pricing strategy that offers value to brands while maximizing returns for creators. - Oversee delivery automation processes to enable seamless brand-creator transactions and ensure timely project completion. - Utilize data-driven insights to monitor and manage the supply-demand balance for easy brand-creator connections based on campaign needs. - **Performance Metrics and KPIs** - Track key metrics like monthly order volume, revenue growth, and profit margins with a focus on continuous improvement. - Monitor creator retention rates, onboarding metrics, and adoption rates of marketplace features among brands and creators. - Implement and refine delivery KPIs to ensure timely and high-quality project completion, enhancing brand satisfaction and repeat business. - Use data analysis to identify areas of improvement in marketplace operations and predict trends for shaping future strategies. - **Cross-Functional Collaboration** - Collaborate with tech and product teams to optimize marketplace functionality and enhance user experience. - Work closely with marketing and growth teams to align marketplace initiatives with broader company goals for cohesive brand positioning and outreach. - Coordinate with finance and operations to meet financial, legal, and operational standards for smooth marketplace transactions. - Regularly update stakeholders on marketplace performance and collaborate to adjust strategies as needed. - **Market Expansion and Strategy Development** - Focus on scaling the marketplace in India over the next 12 months. - Continuously analyze market conditions and competitor offerings to adjust marketplace strategy for a competitive edge. - Develop a roadmap for marketplace globalization, outlining key milestones and strategic initiatives to achieve expansion goals. **Qualifications:** - 3+ years of experience in Marketplace - Strong understanding of social media platforms, content monetization trends, and the influencer landscape. - Analytical mindset with the ability to interpret data and provide actionable insights. - Excellent negotiation and communication skills. - Creative thinking and problem-solving abilities. - Strong problem-solving ability; exhibit structured thinking, strong analytical skills, and process/data orientation. - Stakeholder management skills; drive results while working with diverse teams. - Strong verbal and written communication skills. - Proficiency in SQL, Advanced Excel, BI tools. - P&L management experience of a category would be preferred.,