Marketplace Lead

Amplify, a product by One Impression, is dedicated to empowering brands by facilitating connections with talented creators to produce high-quality User Generated Content (UGC). We are currently looking for motivated Inside Sales Representatives who possess a proven track record in effectively converting incoming leads into successful client relationships through impactful sales calls and proactive account management. As an Inside Sales Representative at Amplify, your responsibilities will include: Marketplace Growth and Optimization: - Develop strategies to improve creator discovery, ensuring brands have access to a diverse pool of creators for their campaign requirements. - Create and refine pricing structures that drive value for both brands and creators. - Implement initiatives to boost order volume and increase brand spending on the marketplace. - Design a communication framework similar to platforms like Airbnb to facilitate direct interaction between brands and creators, streamlining campaign execution. Supply and Demand Management: - Lead creator onboarding and community engagement strategies to attract creators from various categories. - Develop a sustainable pricing strategy that benefits brands while maximizing returns for creators. - Oversee delivery automation processes to facilitate smooth brand-creator transactions and ensure timely project completion. - Utilize data-driven insights to maintain a balanced supply-demand relationship, allowing creators and brands to easily connect based on campaign needs. Performance Metrics and KPIs: - Monitor key metrics like monthly order volume, revenue growth, and profit margins, focusing on continuous improvement. - Track creator retention rates, onboarding metrics, and marketplace feature adoption among brands and creators. - Implement and refine delivery KPIs to ensure timely and high-quality project completion for enhanced brand satisfaction and repeat business. - Use data analysis to identify areas for improvement in marketplace operations and predict trends to shape future strategies. Cross-Functional Collaboration: - Collaborate with tech and product teams to optimize marketplace functionality and enhance user experience. - Work closely with marketing and growth teams to align marketplace initiatives with broader company goals for cohesive brand positioning and outreach. - Coordinate with finance and operations to ensure compliance with financial, legal, and operational standards for seamless marketplace transactions. - Provide regular updates to stakeholders on marketplace performance and collaborate on adaptive strategies as necessary. Market Expansion and Strategy Development: - Focus on scaling the marketplace in India within the next 12 months. - Continuously analyze market conditions and competitor offerings to adjust marketplace strategy for maintaining a competitive edge. - Develop a roadmap for marketplace globalization, outlining milestones and strategic initiatives to achieve expansion goals. Qualifications required for this role include: - 3+ years of experience in Marketplace. - Strong understanding of social media platforms, content monetization trends, and the influencer landscape. - Analytical mindset with the ability to interpret data and provide actionable insights. - Excellent negotiation and communication skills. - Creative thinking and problem-solving abilities. - Strong problem-solving ability with structured thinking and analytical skills. - Stakeholder management skills for effective collaboration across diverse teams. - Strong verbal and written communication skills. - Proficiency in SQL, Advanced Excel, and BI tools. - Preferred experience in P&L management of a category.,