Marketing Technology, Omnichannel & Digital Asset Management Lead

About the Company

At Biocon Biologics, we are creating a model for the future of healthcare for all. We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives and we do this by fostering a culture of affordable innovation, patient centricity and disruptive thinking. We are a multicultural global company where employees have a purpose and passion to work closely with partners and patients. We have proven end to end expertise in the field of biosimilars, from its development, manufacturing, clinical development, regulatory approvals to commercialization. We have a long-term commitment to bring high quality affordable biosimilars to patients all over the globe

Role Overview:

The MarTech, Omnichannel & DAM Lead will drive the digital transformation of Biocon Biologics' global marketing communications by leading MarTech strategy, omnichannel enablement, and digital asset management (DAM). This role will oversee the planning, design, and development of digital promotional materials, ensuring seamless integration with global MarTech platforms and omnichannel engagement frameworks. Additionally, the individual will be responsible for managing GMC’s Digital Asset Management (DAM) system - BrandSphere, ensuring efficient storage, access, and governance of marketing content.

Key Responsibilities:

MarTech Strategy & Visioning:

• Plan and execute the MarTech roadmap for GMC, ensuring alignment with Biocon Biologics' global business objectives. Identify, evaluate, and implement advanced digital marketing tools to enhance promotional effectiveness and engagement.
• Drive automation, AI, and data-driven marketing initiatives to optimize digital interactions with HCPs and other stakeholders.

Digital Promotional Asset Development:

• Lead the creation, and deployment of compliant digital promotional materials (eDetailers, RTEs, webinars, interactive PDFs, videos, etc.) tailored for pharma and biosimilar marketing.
• Collaborate with creative, content, and etc to ensure high-quality digital execution.
• Effectively and efficiently using the existing Martech infra to drive the stakeholder database as well as communication

Omnichannel Enablement & Execution:

• Implement a global multichannel strategy for GMC, ensuring a seamless customer experience across multiple digital and offline touchpoints.
• Enable personalized, data-driven engagement with stakeholders
• Ensure effective integration of digital channels such as web, email, social media, webinars, and rep-triggered engagements.
• Develop KPIs to track campaign effectiveness, customer engagement, and channel performance.

Digital Asset Management (DAM) Oversight:

• Lead the management of GMC’s Digital Asset Management (DAM) system (e.g., GMC BrandSphere), ensuring proper storage, accessibility, and governance of all marketing materials.
• Define DAM taxonomy, metadata structures, and access control mechanisms to enhance asset retrieval and compliance.
• Establish governance frameworks for content approvals, version control, and lifecycle management.

Stakeholder Collaboration & Compliance:

• Collaborate with regional and country marketing teams to tailor omnichannel strategies and DAM usage to local market needs.
• Maintain brand consistency across all assets while allowing for regional adaptations.
• Work closely with compliance teams to ensure regulatory adherence across all digital initiatives.

Qualifications & Experience:

• Experience: 10+ years in Pharma/Biosimilars digital marketing, omnichannel strategy, MarTech leadership, or DAM management.
• Education: MBA/PGDM in Marketing, Digital Marketing, or a related field; a background in Life Sciences is a plus.
• Strong understanding of pharma HCP engagement models, omnichannel activation, and digital content strategies.
• Expertise in CRM, marketing automation, omnichannel analytics, AI-driven personalization, and DAM systems.
• Proven ability to lead cross-functional teams and drive digital transformation in a regulated environment.