Job
Description
You will be responsible for driving the digital transformation of Biocon Biologics" global marketing communications as the MarTech, Omnichannel & DAM Lead. In this role, you will lead the MarTech strategy, omnichannel enablement, and digital asset management (DAM) for the company. Your main focus will be on planning, designing, and developing digital promotional materials that seamlessly integrate with global MarTech platforms and omnichannel engagement frameworks. Additionally, you will manage the GMCs Digital Asset Management (DAM) system - BrandSphere, ensuring efficient storage, access, and governance of marketing content. Your key responsibilities will include: - Developing and executing the MarTech roadmap for GMC, aligning it with Biocon Biologics" global business objectives. You will identify, evaluate, and implement advanced digital marketing tools to enhance promotional effectiveness and engagement. You will also drive automation, AI, and data-driven marketing initiatives to optimize digital interactions with healthcare professionals and other stakeholders. - Leading the creation and deployment of compliant digital promotional materials tailored for pharma and biosimilar marketing. This includes eDetailers, RTEs, webinars, interactive PDFs, videos, etc. You will collaborate with creative and content teams to ensure high-quality digital execution and utilize existing Martech infrastructure to drive stakeholder engagement. - Implementing a global multichannel strategy for GMC to ensure a seamless customer experience across multiple digital and offline touchpoints. You will enable personalized, data-driven engagement with stakeholders and ensure effective integration of digital channels such as web, email, social media, webinars, and rep-triggered engagements. Developing KPIs to track campaign effectiveness, customer engagement, and channel performance. - Leading the management of GMCs Digital Asset Management (DAM) system (e.g., GMC BrandSphere) to ensure proper storage, accessibility, and governance of all marketing materials. You will define DAM taxonomy, metadata structures, and access control mechanisms to enhance asset retrieval and compliance. Establish governance frameworks for content approvals, version control, and lifecycle management. - Collaborating with regional and country marketing teams to tailor omnichannel strategies and DAM usage to local market needs. You will maintain brand consistency across all assets while allowing for regional adaptations and work closely with compliance teams to ensure regulatory adherence across all digital initiatives. To be successful in this role, you should have 10+ years of experience in Pharma/Biosimilars digital marketing, omnichannel strategy, MarTech leadership, or DAM management. An MBA/PGDM in Marketing, Digital Marketing, or a related field is required, and a background in Life Sciences is a plus. You should have a strong understanding of pharma HCP engagement models, omnichannel activation, and digital content strategies. Expertise in CRM, marketing automation, omnichannel analytics, AI-driven personalization, and DAM systems is essential. You should also have a proven ability to lead cross-functional teams and drive digital transformation in a regulated environment.,
