Marketing Strategist

About the Role:

Marketing Strategist

Key Responsibilities

Partner with business consultants and pre-sales to define digital marketing strategies for client pitches and ongoing engagements

Conduct market, competitor, and audience research to identify insights that inform campaign strategies

Build performance-based marketing roadmaps and strategies across channels: SEO, SEM, social, content, email, influencer, and paid media

Translate business goals into marketing plans with clear KPIs, timelines, budgets, and channel mixes

Collaborate with creative and media teams to ensure alignment of strategy with execution

Create strategic documentation like campaign frameworks, journey maps, media plans, and performance forecasts

Evaluate campaign performance, identify optimization opportunities, and communicate results to stakeholders

Stay current with marketing trends, tools, analytics, and emerging platforms to integrate into solutions

Must-Have Qualifications

4–6 years of experience in digital marketing, strategy, or brand planning

Proven success in architecting or leading multi-channel marketing campaigns

Strong understanding of both performance and brand marketing

Excellent analytical and research skills

High-level proficiency in marketing funnels, data interpretation, and consumer behavior

Strong communication and presentation skills

Ability to work cross-functionally with tech, content, media, and design teams

Preferred Qualifications

Experience in a digital/creative agency or consulting environment

Familiarity with tools like GA4, Google Ads, Meta Ads Manager, SEMrush, HubSpot, etc.

Basic understanding of UI/UX, CRM, and automation platforms

Exposure to B2B and B2C marketing frameworks

What You’ll Get

Opportunity to shape strategic marketing solutions for global clients

Work within a multi-disciplinary solutions team at the intersection of marketing, technology, and design

Exposure to cross-industry challenges—from D2C brands to enterprise SaaS

Flexible work environment and collaborative culture

Learning and growth opportunities in marketing innovation

Porvorim / Margao, Goa