Marketing Specialist

Job Description

uEngage specializes in developing SaaS-based products, including food delivery apps and direct ordering apps tailored for clients in the F&B industry. We are seeking a dynamic and experienced Marketing Head to lead our marketing efforts and drive our brand forward.

Duties & Responsibilities

• Develop and Implement Marketing Strategy:Formulate and execute comprehensive marketing strategies to enhance brand visibility and achieve business goals.
• Team Leadership:Manage and lead a team of marketing professionals, fostering a collaborative and innovative work environment.
• Cross-Department Collaboration:Work closely with other departments to ensure consistent and cohesive brand messaging across all channels.
• Vendor Management:Source, manage, and maintain relationships with third-party vendors to support marketing initiatives.
• Strategic Planning:Develop both short-term and long-term marketing plans for various countries or regions.
• Drive Marketing Initiatives: Enhance recruitment mechanics, increase retention rates, improve customer insight, innovate brand communications, and contribute to the overall business strategy.
• Resource Management:Allocate and manage resources required to achieve marketing objectives.
• Performance Analysis:Analyse marketing results and develop best practices to continuously optimize programs for increased effectiveness.
• Agency and Vendor Relationships: Oversee and manage relationships with marketing agencies and vendors.
• Creative Strategy Oversight: Guide the creative strategy for all brands under the company’s portfolio.
• Market Share Acquisition: Develop marketing plans and programs for each product to obtain and grow market share.
• ROI Delivery: Demonstrate a proven track record of delivering marketing program ROI.
• Marketing Automation and CRM Systems: Utilize marketing automation and CRM systems to manage and optimize marketing programs.
• Sales Partnership: Collaborate with the sales team to optimize lead workflow and enhance lead conversion.
• Integrated Marketing Strategies: Apply a deep understanding of integrated marketing strategies and practices to drive successful marketing campaigns.

Qualifications:

• Educational Background: Bachelor's degree in Marketing, Business, Communications, Management, or related fields. An MBA or advanced degree is preferred.
• Experience: Minimum of 7 years of experience in marketing functions or campaign management.
• Industry Knowledge: Up-to-date knowledge of SaaS and technology industry trends.

Skills and Expertise:

• Strong leadership and team management skills
• Excellent communication and collaboration abilities
• Proficiency in marketing automation and CRM systems
• Strategic thinking and problem-solving skills
• Ability to analyse data and derive actionable insights

Why Join Us:

• Opportunity to lead and shape the marketing strategy of a growing company
• Work with a passionate and dedicated team
• Competitive salary and benefits package
• Dynamic and innovative work environment

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person