Job
Description
Job Information Date Opened 05/12/2025 Job Type Full time Industry Education Work Experience 5+ years City S.A.S.Nagar (Mohali) State/Province Punjab Country India Zip/Postal Code 160062 Job Description Responsibilities: Develop and implement comprehensive marketing strategies to promote our courses and training programs. Create compelling marketing materials, including brochures, presentations, website content, and social media campaigns, to effectively communicate the value of our courses. Conduct market research to identify new trends, competitor activities, and potential opportunities for course expansion. Utilize digital marketing techniques, such as SEO, SEM, email marketing, and social media marketing, to attract and engage prospective students and professionals. Identify and build relationships with Universities/Colleges and Startups/Corporates to market our courses and establish partnerships for student enrollment. Collaborate with the content development team to propose customization options for courses, ensuring they incorporate AI/ML, Cloud, DevOps, Data, and other relevant technologies. Plan and execute targeted marketing campaigns to reach specific demographics and industries. Conduct demo batches and workshops (online and offline) for students and professionals to showcase the value of our courses and generate interest. Generate leads (both B2B and B2C) with an omni-channel perspective Collaborate with the sales team to employ analytics to improve lead generation efforts and achieve revenue targets. Monitor and analyze marketing campaign performance, providing insights and recommendations for improvement. Stay up-to-date with industry trends and developments in the technical training and education sector. Requirements Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus. Proven experience as a Technical Marketing Manager or similar role, preferably in the college-level education or training industry. Strong command over SEO, SMM, SEM, and other digital marketing techniques and their platforms. Knowledge of AI/ML, Cloud, DevOps, Data, and other latest technologies. Excellent communication and interpersonal skills, with the ability to build and maintain relationships with universities/colleges and Startups/Corporates. Demonstrated ability to develop and execute successful marketing strategies. Proficiency in marketing tools and software, such as CRM systems, email marketing platforms, and social media management tools. Strong analytical and problem-solving skills. Self-motivated, proactive, and able to work independently as well as in a team. Benefits Performance Bonuses : Additional 10% to 20% of the base salary, based on performance. Additional Perks: Health insurance, professional development opportunities, flexible working hours. Why Join Us? Work with a globally recognized team on cutting-edge AI/ML projects. Be a part of a culture that values curiosity, continuous learning, and impact. Opportunity to collaborate with Fortune 500 clients and industry leaders. Grow your career by becoming an instructor and sharing your knowledge worldwide. Join us in driving the future of AI and Data Science!
