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Marketing Platform Auto Associate

Marketing Platform Auto Associate

Accenture in India

1 - 3 years

0 Lacs

mumbai maharashtra india

Posted:1 day ago| Platform:

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Skills Required

marketing auto strategy consulting technology network power support strategies segmentation mapping content targeting engagement metrics reporting analysis testing optimization effectiveness resolve orchestration data management sql database personalization collaboration communication api integration automation html css tracking

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Adobe Campaign Classic

Designation:

Marketing Platform Auto Associate

Qualifications:

Any Graduation

Years of Experience:

1 to 3 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution.
Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.
Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)
Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.
Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively. Campaign Execution and Management:
Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic.
Create landing pages within Adobe Campaign Classic tool as per brief provided.
Ensure accurate targeting and segmentation of campaign audiences.
Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.
Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.
Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene:
Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.
Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other import What are we looking for? Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript.
Database Management: Proficiency in understanding database concepts and its application within campaign management.
Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution.
Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.
API Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities.
Marketing Automation Best Practices: Knowledge of Marketing Automation best practices.
HTML and CSS: Familiarity with HTML and CSS for email template customization.
Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights Roles and Responsibilities:
In this role you are required to solve routine problems, largely through precedent and referral to general guidelines
Your expected interactions are within your own team and direct supervisor
You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments
The decisions that you make would impact your own work
You will be an individual contributor as a part of a team, with a predetermined, focused scope of work
Please note that this role may require you to work in rotational shifts, Any Graduation

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Marketing Platform Auto Associate