If you're all about driving results that make the financial team cheer and the sales crew clamor for more leads, this is your stage. Forget the fluff; you're here to turn every dollar of ad spend into a powerhouse of performance.At Studient, we're more than just software vendors; we deliver a transformative learning experience. Our AI-powered Motivention™ platform guarantees outcomes, accelerating student success up to three times faster than traditional methods, with a performance-based pricing model. No results, no charge.As a Marketing Performance Analyst, you'll play a pivotal role in our expansion across school districts nationwide. You'll manage campaigns, budget pacing, dashboards, and nurture flows, all while generating insights that shape strategic decisions. Join a lean, impactful marketing team where your work directly influences revenue and student success, unburdened by busywork or disconnection from results.Are you ready to optimize ads that might just rekindle a student's love for learning? Let's connect.
What You Will Be Doing
- Initiating and refining paid campaigns (Google, Meta, LinkedIn) to achieve ROAS and CPA objectives.
- Developing and maintaining segmented email nurture workflows in HubSpot to enhance lead-to-MQL conversion rates.
- Designing HubSpot-based dashboards that provide actionable insights to inform strategic choices.
- Conducting weekly funnel performance analysis and suggesting prioritized, testable enhancements.
- Delivering clear performance reports, identifying trends, insights, and actions on a weekly and monthly basis.
What You Won’t Be Doing
- Getting lost in abstract brand strategy presentations or philosophical discussions about "voice."
- Overseeing agencies or reviewing PowerPoints from those unfamiliar with ad platforms.
- Spending hours perfecting slides for unproductive meetings.
- Waiting for approval to take action—this role is about executing work and owning outcomes.
- Focusing on vanity metrics that lack practical application.
Marketing Performance Analyst Key Responsibilities
Enhance paid marketing performance and lead conversion through data-driven decisions that directly influence revenue and district expansion.
Basic Requirements
- 3+ years of hands-on experience with managing digital ad campaigns (Google, Meta).
- 2+ years utilizing HubSpot for marketing automation and workflow design, including segmentation, trigger logic, and performance evaluation.
- 2+ years of experience using HubSpot reporting tools to create dashboards, analyze lead sources, and monitor funnel performance.
- Proven track record of enhancing ROAS or reducing CPA through direct campaign optimizations.
- Experience managing monthly ad budgets of $5K+ with accountability for pacing, spend allocation, and outcomes.
- Proficiency in Excel or Google Sheets—capable of modeling trends and synthesizing performance data (pivot tables, lookups, etc.).
About Studient
Studient is devoted to learning—and to transforming education for the 21st century.Our AI-powered Motivention™ platform goes beyond simply adding AI to outdated systems. While traditional approaches often leave struggling students behind, Motivention creates real-time,personalized mastery pathways tailored to how each student learns best and supports it with motivation science.There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-5671-IN-NewDelhi-MarketingPerfo
