Marketing Operations Specialist

4 - 5 years

6 - 7 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


Working at Taazaa involves engaging with cutting-edge technology and innovative software solutions in a collaborative environment. We emphasize on continuous professional growth, offering workshops and training. Our employees often interact with clients to tailor solutions to business needs, working on diverse projects across industries. We promote work-life balance with flexible hours and remote options, fostering a supportive and inclusive culture. Competitive salaries, health benefits, and various perks further enhance the work experience.

Taazaa Marketing Studio is looking for a Marketing Operations Specialist

with 4 5 years of experience in managing email marketing, ABM, and CRM operations preferably for

US-based B2B clients

. You ll be the

go-to expert for marketing technology, automation, and campaign execution

, working across 4 5 client accounts.
We want someone who is

hands-on with leading tools

, understands how to drive pipeline through smart campaign execution, and ensures

flawless marketing operations

. Around

60% of your role will focus on email marketing

, while the rest will involve

ABM and overall marketing ops ownership

.

What you ll do

Own the

end-to-end execution of email marketing campaigns

(setups, workflows, A/B testing, reporting).
Champion in using tools like

HubSpot, Marketo, Mailchimp, Brevo, Active Campaign

(experience with at least 2 3 is expected).
Manage and optimize

ABM campaigns

using tools such as

Demand base, 6sense, Roll Works, Terminus

.
Ensure

CRM hygiene, reporting, and integrations

(experience with

Salesforce, HubSpot CRM, Zoho, Pipedrive

is valuable).
Build and manage

segmented lists, lead scoring models, and nurture flows

.
Collaborate with client account managers, content, and design teams to ensure campaigns are executed on time.
Analyse campaign performance and provide insights to improve

open rates, CTR, conversions, and pipeline impact

.
Maintain documentation of processes, workflows, and best practices.
Serve as the

marketing operations partner

for 4 5 clients, ensuring smooth coordination across tools and teams.

Skills & Qualification:


Technical Skills:

4 5 years of hands-on experience

in marketing operations, email marketing, and ABM campaigns.
Strong working knowledge of

email automation tools

(HubSpot, Marketo, Mailchimp, Brevo, Active Campaign).
Experience with

ABM platforms

like Demand base, 6sense, Roll Works, or Terminus.
Understanding of

CRM platforms

(Salesforce, HubSpot CRM, Zoho, Pipedrive).
Ability to manage

multiple accounts/projects simultaneously

.
Strong analytical skills with experience in

campaign reporting and optimization

.
Excellent communication and collaboration skills in a fast-paced agency environment.
Detail-oriented, process-driven, and passionate about

data-led marketing execution

.

Behavioral Skills:

Here are 4 key behavioral skills

essential for a

Marketing Operations Specialist

role:

Analytical Thinking

Ability to interpret marketing data, identify trends, and turn insights into actionable improvements. This helps optimize campaigns and improve ROI.

Attention to Detail

Precision is critical when managing data, automations, and campaign workflows. Small errors can lead to big issues in execution or reporting.

Collaboration & Teamwork

Works effectively with cross-functional teams marketing, sales, IT, and analytics to ensure smooth campaign operations and alignment on goals.

Adaptability & Flexibility

Quickly adapts to changing directions, new platforms, and shifting creative strategies while maintaining quality and originality.


What you ll get in return

Joining Taazaa Tech means thriving in a dynamic, innovative environment with competitive compensation and performance-based incentives. Youll have ample opportunities for professional growth through workshops and certifications, while enjoying a flexible work-life balance with remote options. Our collaborative culture fosters creativity and exposes you to diverse projects across various industries. We offer clear career advancement pathways, comprehensive health benefits, and perks like team-building activities.

Who we are

Taazaa Tech is a kaleidoscope of innovation, where every idea is a brushstroke on the canvas of tomorrow. Its a symphony of talent, where creativity dances with technology to orchestrate solutions beyond imagination. In this vibrant ecosystem, challenges are sparks igniting the flames of innovation, propelling us towards new horizons.

Welcome to Taazaa, where we sculpt the future with passion, purpose, and boundless creativity



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