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Marketing Operations Specialist

Marketing Operations Specialist

Opengov

2 - 4 years

4 - 6 Lacs

pune

Posted:1 day ago| Platform:

Apply

Skills Required

procurement erp development manager contract management billing healthcare budgeting seo licensing analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov-s mission to power more effective and accountable government and the vision of high-performance government for every community at O penGov.com .

Role Summary

This position may be filled by a single hybrid candidate or split into multiple specialist roles, depending on budget and scope. The goal is to support core marketing functions in execution and experimentation.

Functional Areas

Generative AI Marketing
: Use generative AI tools to draft, repurpose, and personalize marketing content. Maintain prompt libraries and measure the performance of AI-generated content. Familiarity with creating GPTs and Agents to help streamline business efforts.
Email & Lifecycle
: Manage execution and QA of email campaigns, ensure segmentation and journey logic are correct, and report on performance metrics.
Marketing Operations
: Support day-to-day Marketo operations, lead routing, database hygiene, campaign logic, and analytics dashboard maintenance.
Digital Marketing
: Launch and optimize digital campaigns, ensure pixel and tracking infrastructure is maintained, and support basic SEO/CRO activities.

Ideal Qualifications

2-4 years experience in marketing execution or operations
Familiarity with tools such as Marketo, Google Ads, GA4, Gemini, ChatGPT, and SEMRush
Ability to work independently and across multiple time zones

Why OpenGov

A Mission That Matters.

Opportunity to Innovate

A Team of Passionate, Driven People

A Place to Make Your Mark

Benefits That Work for You

Enjoy an award-winning workplace with the benefits to match, including:

Comprehensive healthcare options for individuals and families
Flexible vacation policy and paid company holidays
401(k) with company match (USA only)
Paid parental leave, wellness stipends, and HSA contributions
Professional development and growth opportunities
A collaborative office environment with weekly catered lunches

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Marketing Operations Specialist

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Role Summary

Functional Areas

Generative AI Marketing

Email & Lifecycle

Marketing Operations

Digital Marketing

Ideal Qualifications

Why OpenGov

A Mission That Matters.

Opportunity to Innovate

A Team of Passionate, Driven People

A Place to Make Your Mark

Benefits That Work for You

More Jobs at Opengov