Marketing Operations Specialist

At SiteMinder, the focus is on the individual contributions of employees as the driving force behind the company's success. Emphasizing the importance of diversity, the company values and encourages teams with a wide range of voices, identities, backgrounds, experiences, and perspectives. The inclusive culture at SiteMinder allows employees to bring their authentic selves to work, fostering an environment where unique differences lead to continuous innovation for customers. Collaboration is at the core of our ethos - we truly believe that we are better together! Founded in 2006, SiteMinder is a team of tech enthusiasts dedicated to simplifying processes for hoteliers. Our cutting-edge hotel commerce platform has been revolutionizing the way accommodation owners attract and secure bookings online. From boutique hotels to large chains, we cater to a diverse range of properties, making it possible for travelers to reserve accommodations ranging from igloos to castles and everything in between. Currently, SiteMinder stands as the world's leading open hotel commerce platform, supporting 47,000 hotels across 150 countries and facilitating over 125 million reservations annually. We are currently looking for a detail-oriented Marketing Operations Specialist with expertise in Marketo to join our dynamic marketing team. This role is perfect for individuals who are passionate about working with data, enjoy problem-solving, and thrive in a collaborative and fast-paced environment. While prior knowledge of every aspect of the role is not required from day one, a curious and analytical mindset is essential to swiftly comprehend intricate processes and systems. If you have a knack for troubleshooting, delving into data, and devising solutions, you will fit right in with us. **Responsibilities:** - **Marketo Campaign Execution:** Build, test, and deploy various marketing assets such as email programs, nurture campaigns, landing pages, forms, and trigger-based workflows. - **A/B Testing & Optimization:** Strategize, execute, and evaluate A/B tests for email campaigns, landing pages, and forms to enhance engagement and conversion rates. Implement changes based on test outcomes and industry best practices. - **Data Management & Quality:** Ensure database accuracy, consistency, and completeness. Assist in lead lifecycle management, scoring, and routing. Proactively identify and resolve data discrepancies. - **Troubleshooting & Problem-Solving:** Investigate campaign performance issues, integration errors, or workflow disruptions. Research and propose solutions, escalating critical issues when necessary. - **Analytics & Reporting:** Develop and maintain marketing dashboards and reports. Analyze campaign performance metrics and share actionable insights with the team. - **Cross-Functional Collaboration:** Collaborate closely with Marketing, Sales, and RevOps teams to meet campaign execution and reporting requirements. Ensure seamless integration between marketing automation and CRM processes. **Requirements:** - **Experience:** Demonstrable hands-on experience utilizing Marketo for campaign execution. - **Skills:** - Strong analytical and problem-solving capabilities. - Proficiency in handling large datasets and conducting data cleanup. - Advanced proficiency in Google Sheets / Excel (formulas, pivot tables, lookups). - Ability to independently research and find solutions. - Exceptional attention to detail and methodical work approach. - **Mindset:** - Curious and quick learner with an aptitude for grasping new tools and processes. - Willingness to troubleshoot and identify root causes of issues. - Team player with the ability to work autonomously. **Nice-to-Have (Not Mandatory):** - Familiarity with Salesforce or other CRMs. - Experience with additional marketing tools (Google Analytics, attribution platforms, webinar tools, etc.). - Understanding of B2B marketing and lead lifecycle concepts. **Perks & Benefits:** - Mental health and well-being initiatives. - Generous parental (including secondary) leave policy. - Hybrid work model flexibility (2-3 days in-office). - Paid birthday, study, and volunteering leave annually. - Sponsored social clubs, team events, and celebrations. - Employee Resource Groups (ERG) for networking and engagement. - Investment in personal growth through training opportunities. If this role aligns with your skills and interests, we invite you to be a part of our team! Please submit your resume, and our Talent Acquisition team will reach out to you. As part of our commitment to inclusivity, we encourage individuals from underrepresented groups to apply. When applying, kindly specify your preferred pronouns and any accommodations you may require during the interview process.,