Marketing Officer

JD FOR Marketing Officer ·       Strategy and Planning: o  Develop and implement marketing and business development strategies to drive growth. o  Conduct market research to identify trends, opportunities, and competitor activities. o  Set and achieve marketing and sales targets. ·       Relationship Management: o  Build and maintain strong relationships with IVF doctors, clinics, hospitals, and other referral partners. o  Educate stakeholders on the center's services and unique selling propositions (USPs). o  Develop a referral network to generate patient leads. ·       Campaigns and Events: o  Organize and execute offline marketing campaigns, including field visits, promotional events, and awareness drives. o  Manage digital and offline marketing campaigns. o  Organize meetings, CMEs, and camps with doctors and partner clinics. ·       Lead Generation and Outreach: o  Actively engage with potential patients to understand their needs. o  Generate leads and guide patients toward treatment. o  Conduct inbound and outbound calls and emails for marketing purposes. ·       Reporting and Analysis: o  Monitor and report on marketing performance metrics. o  Analyze market data and consumer behavior. o  Prepare sales reports and marketing analytics.  Qualifications and skills ·       Proven track record in strategic planning, marketing, and business development, with a strong understanding of the IVF/fertility sector. ·       Excellent communication and interpersonal skills. ·       Ability to work independently and handle field activities. ·       Strong analytical and problem-solving skills