Marketing Manager

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  Develop and execute Varaha’s integrated marketing strategy aligned with business and impact goals.
• Build a consistent brand voice across all platforms, channels, and communications.
• Manage and evolve Varaha’s visual and messaging identity in line with our mission and stakeholders.

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  Create high-quality marketing materials including decks, reports, concept notes, and fundraising collateral.
• Work with internal teams to craft narratives for product offerings, project impact, and scientific innovation.
• Lead ghostwriting initiatives for the leadership team to position them as thought leaders.

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  Lead digital campaigns across LinkedIn, YouTube, and other relevant platforms with clear KPIs for reach and engagement.
• Drive content planning, creation, and scheduling in collaboration with internal stakeholders and creative vendors.
• Leverage analytics tools to optimize content performance and audience engagement.

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  Oversee all content and copy on the website, ensuring timely updates and SEO best practices.
• Manage regular newsletters for investors, donors, and the carbon buyer community.

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  Develop and maintain strong relationships with domestic and global media outlets and journalist networks to enhance Varaha’s brand positioning.
• Secure features, interviews, and stories in top-tier domestic publications (e.g., The Economic Times, Mint, Business Standard, The Hindu BusinessLine) and global publications (e.g., Forbes, Bloomberg, Reuters, Financial Times).
• Strategically announce key milestones — including partnerships, funding rounds, impact metrics, and scientific breakthroughs — to ensure wide coverage and credibility across geographies.

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  Develop and execute a conference strategy to secure speaking slots for founders and key leaders.
• Manage event participation, including booth setup, presentations, and follow-ups.
• Plan and execute webinars, partner events, and community activations.

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  Coordinate with cross-functional teams including operations, science, tech, and leadership to source stories and data.
• Manage creative vendors, freelancers, and agencies to deliver high-quality outputs.
• Collaborate with external partners, influencers, and ecosystem stakeholders to co-create content and campaigns.

Qualifications

• 10–12 years of experience in marketing, PR, or communications, ideally with a background in startups, sustainability, or social impact.
• Strong storytelling, writing, and editing skills, with an ability to translate complex ideas into compelling content.
• Experience in managing global media relations and high-performing marketing campaigns.
• Demonstrated ability to manage diverse teams, creative vendors, and external partnerships.
• Familiarity with event planning and B2B conference strategies.
• Strong understanding of digital platforms and analytics tools.
• Comfort with generative AI tools and content automation tools is a plus.
• A passion for climate action, technology, and impact-driven work.

Additional Information

Join a small, ambitious, and international team and enjoy the following benefits:

• Competitive salary ESOPs policy

• Key role in shaping a fast-growing climate tech startup
• Support for learning professional development
• A culture of undogmatic, unbureaucratic creativity and collaboration