Marketing Manager

Marketing Manager

Role Overview

custodian of Therapy’s brand presence

Key Responsibilities

Social Media & Digital

• Own Therapy’s voice across Instagram, WhatsApp, YouTube, and emerging platforms.
• Build and manage monthly content calendars with a balance of reels, memes, interactive stories, and vibe-setting posts.
• Strategize and run paid ad campaigns (Meta, Google) with measurable ROI.
• Ensure consistency of brand voice across digital assets.

Team Leadership

• Build, lead, and mentor a small marketing team (social media execs, designers, interns).
• Delegate tasks effectively while keeping oversight on execution.
• Foster a creative, fun, and high-performance culture within the team.

Online & Offline Collaterals

• Oversee creation of 

  digital collaterals

  : social media creatives, ads, newsletters, WhatsApp creatives, influencer kits.
• Manage 

  offline collaterals

  : posters, tent cards, table games, menus, event branding, and in-outlet branding materials.
• Work with design partners to ensure collaterals are fresh, on-brand, and campaign-ready.

Community, PR & Events

• Manage collaborations with influencers, bloggers, and PR to amplify reach.
• Execute loyalty and WhatsApp campaigns to keep customers engaged.
• Plan and promote weekly/monthly events and on-ground activations that boost weekday and afternoon sales.
• Partner with breweries and F&B brands for co-branded campaigns.

Brand Building & Growth

• Ensure Therapy’s playful and Gen Z-focused tone is consistent across all communication.
• Spot and leverage cultural/seasonal moments to stay top-of-mind.
• Research competitor strategies and identify opportunities for differentiation.

Data & Reporting

• Track loyalty redemptions, campaign effectiveness, and social media analytics.
• Share insights and strategic recommendations with the leadership team.
• Optimize campaigns based on performance metrics.

What We're Looking For

• 3 years of experience in digital & offline marketing (F&B/hospitality preferred).
• Proven experience handling social media strategy and execution end-to-end.
• Strong leadership skills with the ability to build and manage a team.
• Proficiency in Meta Ads, Google Ads, and analytics.
• Eye for design and creative storytelling.
• Network with PR, influencers, and F&B industry contacts is a plus.

Why Join Therapy

• Lead marketing for one of Mumbai’s most exciting nightlife & café-bar brands.
• Build and mentor your own team from scratch.
• Be part of a fast-scaling brand with multiple outlets coming up.

If you’re interested in this opportunity and believe you’d be a great fit, please send us your portfolio on devika.sharma@rivehospitality.com, we look forward to reviewing your work.