Marketing Manager

Company Description

Fat Tiger, cofounded by Sahaj Chopra and Sahil Arya, is a fast-growing food brand inspired by the flavors of Chinatown. By blending traditional Chinese dishes like Baozi and Jiaozi with popular Indian tastes, Fat Tiger has created a unique fusion that has been embraced by customers nationwide. With 65+ outlets across India, the company continues to expand its presence, bringing innovative Asian cuisine to more communities. Fat Tiger is committed to sharing the joy of its flavorful dishes with the entire country.

Role Description

This is a full-time, on-site role for a Social Media Marketing Manager based in New Delhi. The Social Media Marketing Manager will be responsible for managing the company's social media platforms, creating content strategies, optimizing campaigns through Social Media Optimization (SMO), and executing digital marketing initiatives. Other responsibilities include analyzing engagement metrics, collaborating with other teams, and ensuring consistent brand messaging.

Qualifications

• Expertise in Social Media Marketing and Social Media Optimization (SMO)
• Strong skills in Content Strategy and Digital Marketing
• Exceptional Communication abilities, both written and verbal
• Experience with analytics tools and performance tracking
• Creative and strategic thinking for brand enhancement
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Familiarity with the food and beverage industry is a plus