Marketing Manager

Job Description

We are seeking a dynamic and strategic Marketing Manager to lead the marketing efforts for our commercial laundry business. This role is responsible for developing and executing marketing strategies to acquire, retain, and grow a portfolio of commercial clients, including hotels, hospitals, restaurants, and industrial facilities. The ideal candidate will have a strong background in B2B marketing, brand positioning, lead generation, and customer relationship management. Key Responsibilities: Strategy & Planning Develop and implement comprehensive marketing plans aligned with business goals. Analyze market trends and competitor activities to identify growth opportunities. Define target customer segments and develop tailored marketing campaigns. Brand Management Enhance the brand presence across online and offline channels. Ensure consistency in messaging, tone, and visual identity in all marketing materials. Lead Generation & Sales Support Execute lead generation strategies including digital marketing, trade shows, partnerships, and referrals. Collaborate with the sales team to develop pitch materials, case studies, and proposals. Track and optimize the customer acquisition funnel and ROI of marketing initiatives. Client Relationship & Retention Marketing Manager is responsible for the particular accounts to develop client loyalty programs and gather feedback. Monitor client satisfaction and identify opportunities for upselling or cross-selling. Performance & Reporting Measure effectiveness of marketing campaigns through KPIs and analytics. Report on ROI and make recommendations for continuous improvement.