Marketing Manager

Financials: - Involved in ATL, BTL & Digital Marketing initiatives to contribute to topline. Drives Marketing plans & actions to meet the walk-in targets. Involved in specific ATL, BTL & Digital plans. Selling SOH. Offer creations to boost topline with minimal marginal hit. Loyalty initiatives to contribute to topline. Plan monthly loyalty initiatives as per Rolling Plans. Timely coordination and communication of loyalty promotions and schemes to ensure efficient execution & drive floor team to improve customer experience & relationships. Drive new Customer acquisition initiatives. Building and monitoring brand image as a brand custodian. 2. Customer/ Strategic Role: - Planning of events/ activities. Monitoring the walk-ins very closely and work on plans to ensure that walk-ins targets are met. Monitoring and drive all the KPI’s of the museum and suggest improvement initiatives. Monitoring Social Media accounts and reviewing their performances. Planning & execution of monthly initiatives for new customer acquisition. Timely coordination and communication of promotions and schemes to ensure efficient execution. Drives all parameters of customer experience. 3. Process/ Execution: Creates 3 month rolling plan each month, with 100% frozen plan for the next month, tentative plan for 2nd month & suggest a plan for 3rd month. Integrate end to end campaign & have strong plans for ATL, BTL & Digital, upgrade the brand imagery & sharpen the positioning. Weekly huddle to understand customers feedback and Action points around it to improve customers experience in the museum. Track best practices / Developments weekly and share info. with Regional Head. Initiate/ place a request for changes and improvement to the Regional Head. 4. Learning & Development: 100% Compliance. Train / Develop new joinees by giving them insight and details - through museum visits. Ensure self-growth by cascading best practices of last quarter. Initiative taken and followed per Month

Job Type: Full-time

Pay: ₹80,157.67 - ₹100,942.82 per month

Work Location: In person