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Lenovo
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Marketing Manager - MBG India

Marketing Manager - MBG India

Lenovo

8 years

0 Lacs

Gurgaon Haryana India

Posted:2 weeks ago| Platform:

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Skills Required

marketing technology vision stack portfolio ai pcs server storage software planning optimization communication development support report crm management coordination finance drive metrics research mobile

Work Mode

On-site

Job Type

Full Time

Job Description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

End to End Marketing Campaign Planning for India smartphone products and accessories
Media planning, execution and optimization for launch and sustenance campaigns on all relevant channels - Online, Offline, B2B
Proposition and communication development for campaigns
Local films and asset development
Influencer planning and management
Event planning and execution for relevant launch events
Ecommerce visibility, creatives and asset creation and end to end execution
Creative support for retail visibility for relevant campaigns
Develop and execute PR plans for product launches as well as Corporate PR for brand resonance and internal communication
Maintaining our social media presence across all digital channels for relevant launches, BAU/topical and for sale events, measure and report performance of all digital marketing campaigns, and assess against goals
CRM and own media management (website, social platforms etc.)
Develop and monitor campaign budgets
Management and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)
Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metrics
Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
Collaborate with agencies and other vendor partners to ensure brand deliverables

Skill Required

8+ years of marketing experience in marketing, preferably in the mobile or consumer electronics category (Full time MBA degree is preferred)
Very strong experience of developing marketing communication and planning digital media. ATL experience would be good to have
Strong experience of working with eCommerce marketplaces
Experience of product marketing, consumer research and PR a strong advantage
Experience of managing CRM and own media is an advantage
Strong communication skills Experience working with cross functional teams and stakeholders and delivering results in a fast-paced settin

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

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Marketing Manager - MBG India