Marketing Manager Marketing & Outreach for Hospital Dibrugarh Assam location

Contact Mr Manoj Thenua WhatsApp 639865 2832

Industry & Sector

• Develop and execute quarterly marketing plans and budgets aligned to hospital growth targets; provide timely competitor analysis and strategic recommendations to senior management.
• Build and maintain a structured doctor referral program: map referral sources, track IPD/OPD/diagnostic referrals, present analytics, and deliver month-on-month referral growth through targeted engagement.
• Plan and manage all outdoor and ATL/BTL branding — hoardings, billboards, radio, print and on-ground installations — including vendor coordination, fabrication, municipal compliance and brand governance.
• Own digital marketing oversight: approve monthly content calendars, monitor Google Ads and Meta Ads performance, ensure website and service updates, and track digital lead-to-conversion metrics in partnership with agencies.
• Plan and supervise on-ground outreach — medical camps, CMEs, community awareness drives and corporate wellness programs — and ensure high-impact internal branding and collateral for patient-facing areas.
• Lead and mentor the marketing team (executives, designers) and outsourced agencies; maintain disciplined daily/weekly field reporting, ROI measurement for campaigns and systematic documentation of referral and camp outcomes.
  

Skills & Qualifications

Must-Have

• Doctor referral management
• Field market intelligence
• Outdoor advertising coordination
• Google Ads
• Meta Ads Manager
• CRM platforms
  

Preferred

• Google Analytics
• WordPress CMS
• Event management
  

Qualifications & Experience (role Expectations)

• Referral-driven OPD/IPD/diagnostic volume growth and conversion rates.
• OPD uplift for targeted consultants and ROI from camps/outreach.
• Digital lead volumes and conversion percentages; field coverage and reporting discipline; quality and impact of outdoor branding.
  

• Lead regional marketing for a growing hospital with high visibility and measurable impact on patient volumes.
• Autonomous role combining field engagement and digital strategy, with opportunities for cross-functional collaboration and professional growth.
• Performance-linked incentives and a culture that values disciplined reporting, proactive field intelligence and results-driven campaigns.