Marketing Manager

5 years

0 Lacs

Posted:2 months ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About GradRight GradRight is the world’s first SaaS ecosystem that brings together students, universities and financial institutions on one platform. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner. Our vision is to be the world’s leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. We have enabled 250,000+ students to get the best deals on $ 4+ Billion of loan requests and facilitated disbursements of more than $ 450+ Million in loans. We enable 50+ universities across US, Europe, Canada to develop their brand in India, attract the right students to apply and enroll for their Graduate programs. It has commenced a new business line of marketing, enrolling and managing the Online Programs for its university partners. Founded in 2019, GradRight has offices across Hyderabad, Gurgaon, Bangalore, Delhi and Washington DC . GradRight’s team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions like Ashoka, Krea and Plaksha University. It is led by alumni of IIT Delhi, ISB Hyderabad and BITS Pilani and University of Pennsylvania. GradRight is also the winner of the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India. Overall Scope of Responsibilities: Manage the marketing and student acquisition activities for Online Programs of International University Partners(IUP) in the US & Canada for Indian students Specific scope of work: Brand development and management: Conceptualise and execute brand development and marketing activities to to increase brand awareness and enable student acquisition efforts for the IUPs, while working closely with performance and content marketing team members within the organization and faculty, students, officers of the IUP Ensure that the brand of the IUPs is protected, brand guidelines are adhered to across all communication touchpoints Lead the design and production of collaterals in alignment with the brand guidelines of the IUPs and GradRight Manage team members, interns, service providers to execute the marketing activities Social Media: Lead the social media marketing efforts in collaboration with an external agency PR: Help the partners engage with Indian media with the help of the PR team members and partner agencies Student Acquisition: Enable student acquisition with creation of online, offline (in colleges and corporates) with customised marketing activities Qualifications, Qualities and Skills required: Proven experience with online and on-ground marketing will be critical Strong written and verbal communication skills, creative and design thinking will be essential 5-6 years of experience in early-stage/growth companies or academic institutions will be preferred BBA/MBA in Marketing a reputed institution will be an advantage but is not a mandatory requirement Prior experience with marketing in ed-tech/academic institutions will be useful Location of work: Gurgaon/In-person will be preferred. GradRight in Press: https://education.economictimes.indiatimes.com/news/industry/leading-us-and-uk-universities-join-gradrights-flagship-event-to-empower-prospective-study-abroad-students/116131360 https://www.businesstoday.in/technology/news/story/gradright-this-start-up-has-brought-students-universities-and-banks-together-415079-2024-01-28 https://economictimes.indiatimes.com/small-biz/sme-sector/we-aim-to-democratise-foreign-education-for-students-in-lower-income-brackets-and-in-smaller-towns-gradright/articleshow/107616884.cms?from=mdr https://inc42.com/buzz/edtech-startup-gradright-inr-50-cr-finance-high-potential-students/ Show more Show less

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