Marketing Manager

Role & responsibilities

The Regional Marketing Manager is responsible for overseeing and executing marketing operations and the regional marketing plan for Star Localmart grocery stores. This role ensures that all marketing activities are effectively implemented across the assigned stores, aligned with the overall brand strategy, and tailored to local market dynamics to drive store performance and customer engagement

Preferred candidate profile

• Execute regional marketing strategies

  in coordination with the central marketing team to support sales, brand visibility, and business objectives for Star Localmart stores.

• Plan and implement marketing campaigns, events, and local promotions

  tailored to the unique needs of the stores and their customers.

• Monitor campaign performance, analyze regional trends, and provide actionable insights

  to refine future marketing activities and maximize return on investment (ROI).

• Manage the regional marketing budget,

  ensuring optimal allocation and effective use of resources for all marketing initiatives.

• Collaborate with store operations, sales teams, and other stakeholders

  to ensure marketing efforts are aligned and support store-level goals.

• Conduct regular analysis of competitors, customer needs, and local market trends

  to maintain competitive advantage.

• Maintain consistent deployment of brand guidelines and positioning

  across all regional stores.

• Coordinate with local media, influencers, and community partners

  to enhance brand presence and foster community engagement.

• Supervise and lead the regional marketing team,

  providing guidance, support, and training to ensure high performance.

• Oversee the creation and adaptation of marketing materials,

  including print, digital, and in-store communications.

• Track and report on key regional marketing metrics,

  presenting regular updates to senior management.

• Ensure timely and effective execution

  of the regional marketing calendar and key business development initiatives.