Marketing Manager – Generalist

Job Title: Marketing Manager – Generalist Location: Jaipur, Rajasthan (On-site) Employment Type: Full-time About The Role We are looking for a proactive and versatile Marketing Manager to lead and execute comprehensive marketing initiatives that elevate brand presence and accelerate business growth. The successful candidate will have hands-on experience across digital and traditional marketing channels, with the ability to craft and implement effective campaigns, analyze market trends, and collaborate with diverse teams to meet strategic objectives. Key Responsibilities Develop, plan, and implement integrated marketing campaigns aligned with business goals Manage and optimize social media platforms, content marketing, and email campaigns to drive engagement and lead generation Conduct thorough market research and competitor analysis to uncover new growth opportunities Partner with sales, creative, and product teams to ensure cohesive messaging and branding Track, analyze, and report on campaign performance, providing actionable insights for continuous improvement Oversee marketing budgets and coordinate with external agencies and vendors Support the organization and execution of promotional events and brand activations Qualifications Bachelor’s degree in Marketing, Business, or related discipline preferred 2 to 3 years of proven experience in marketing, ideally in retail, service, or FMCG sectors Strong knowledge of digital marketing tools and platforms, including social media and email marketing Excellent written and verbal communication skills Demonstrated ability to manage multiple projects and deadlines independently Analytical thinker with a data-driven approach to decision making Preferred Skills Hands-on experience with SEO, Google Analytics, and paid digital advertising Familiarity with content creation and graphic design principles Experience managing events and promotions Ability to work collaboratively in a fast-paced environment What We Offer Competitive salary and benefits package Opportunity to play a key role in shaping marketing strategy for a growing brand Supportive, inclusive, and team-oriented work culture Scope for professional growth and skill development Skills: traditional marketing,communication & collaboration,project management,competitor analysis,event management,campaign planning and execution,digital marketing,seo,project and budget management,paid digital advertising,google analytics,content marketing,email marketing,digital marketing proficiency,market research & data analysis,social media management,market research Show more Show less