Marketing Manager

Key Responsibilities: Develop and execute national and local marketing strategies to drive traffic and increase same-store sales. Plan and manage campaigns for new product launches, promotions, and seasonal offerings. Collaborate with operations, franchisees, and creative teams to roll out promotional materials across outlets. Manage digital marketing efforts including social media, email marketing, SEO/SEM, and online delivery platforms Monitor and analyze customer data, campaign results, and competitor trends to refine strategies. Manage relationships with agencies, influencers, and brand partners. Lead loyalty and CRM program strategies to increase customer retention and frequency. Oversee the development and consistency of point-of-sale (POS) materials and in-store branding. Plan and execute store opening promotions and regional activations. Ensure marketing initiatives align with operational capabilities and restaurant execution. Requirements: Bachelor’s degree in Marketing, Business, or a related field. 4–8 years of marketing experience, preferably in the QSR, food & beverage, or hospitality industry. Proven experience in both digital and traditional marketing channels. Understanding of customer behavior in the food service industry. Strong project management, creative thinking, and analytical skills. Excellent written and verbal communication. Ability to work in a fast-paced, customer-driven environment. Preferred Qualifications: Master’s degree (MBA preferred). Experience working with franchise networks. Hands-on experience with loyalty app marketing, delivery aggregator promotions, and regional brand activations. Familiarity with tools like Canva, Meta Business Suite, Google Analytics, and CRM software.