Marketing Manager

Tahiliya is a growing D2C ethnicwear brand known for handblock prints, silks, and festive collections. We’re looking for a hands-on Marketing Manager who can take ownership of scaling our digital presence and customer growth.

What you’ll be doing (role split):

50% – Performance Marketing

• Run & optimize ads across Meta, Google, and YouTube
• Manage budgets, track ROAS, and scale campaigns profitably
• Experiment with new ad formats & channels for growth

20% – Content Creation

• Collaborate with our content team to ideate & produce scroll-stopping creatives
• Occasionally create basic content yourself (stories, reels, ad hooks)
• Ensure brand voice & aesthetics are consistent across platforms

30% – Brand & Growth

• Own the digital growth engine – from customer acquisition to retention
• Analyze performance dashboards, suggest experiments, and drive KPIs
• Report directly to the founders, working closely with design & ops teams

What we’re looking for:

• 2–4 years of experience in digital marketing (preferably with D2C / apparel brands -

  ethnicwear experience is a big bonus

  )
• Proven track record of running high-performing Meta & Google ad campaigns
• Ability to go beyond dashboards – you’ll check inventory reports daily, decide which catalogs to scale or cut back, and align marketing with business realities
• Strong commercial understanding – you get margins, contribution, and want to be part of overall brand decisions, not just marketing
• Balance of creative + analytical: you can brainstorm a reel idea and discuss ROAS & profitability in the same breath
• Startup mindset: resourceful, proactive, and not afraid to get hands dirty
• Based in/around Gurgaon – hybrid role with ~1 day a week in office

Why join us:

• Chance to build & scale a fast-growing D2C fashion brand
• Creative freedom + direct exposure to founders’ decision-making
• Hybrid flexibility with a small, passionate team
• Impactful role where your work directly drives revenue & brand growth