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CATHAY PACIFIC
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Marketing Manager

Marketing Manager

CATHAY PACIFIC

1 - 5 years

6 - 12 Lacs

mumbai

Posted:2 weeks ago| Platform:

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Skills Required

direct sales agency management content strategy head business development aviation hp data protector social media competitive intelligence regional head recruitment

Work Mode

Work from Office

Job Type

Full Time

Job Description

Cathay is a leading premium travel lifestyle brand based in Hong Kong, offering products and services across four lines of business Premium Travel, Cargo, Low-Cost Travel and Lifestyle. The Cathay Group comprises premium full-service airline Cathay Pacific, Cargo business like Cathay Cargo, low-cost airline HK Express, express all-cargo carrier Air Hong Kong, and various other subsidiaries.

Cathay Pacific was founded in Hong Kong in 1946. The Group has been deeply committed to its home base, extending to the rest of Greater Bay Area, and making substantial investments to develop Hong Kong as one of the world s leading international aviation centres.

Join us and discover just how far you can go!

Role Introduction

To develop and execute local marketing campaigns to boost traffic and increase direct sales revenue to achieve and exceed target.

Key Responsibilities

Revenue Generation and Campaigns

Adapt Head Office campaigns to be effective in the local market
Ensure effectiveness of local campaigns by checking local language and cultural considerations to achieve the desired result
Actively leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
Actively promote ancillary features to generate additional revenue

Partnerships

Build and maintain partnerships aligned with the global partnerships strategy to promote fares and ancillary revenue
Partner with local agencies to deliver campaign concepts through to production, execution including analysing the results and identifying areas for improvement

Insights Gathering, Reporting and Collateral

Provide the regional team with insights into regional monthly competitive intelligence on major news
Raise local marketing collateral requirements to the Regional Head
Ensure stock and orders of collateral is maintained to appropriate levels

Agency Management

Prepare marketing briefs for local marketing materials / needs

Loyalty

Devise and execute regional membership recruitment campaigns (Marco Polo, Asia Miles, Registered Users) aligned with Head Office initiatives

Social Media

Assist to manage the social media content strategy and report on engagement and performance of social channels as required

Requirements

Academic Qualifications

Graduation in any discipline is a must
Certification in a Marketing would be an advantage

Knowledge, Skills, Training and Experience

At least two years recent experience in a marketing field
Fluent in spoken and written English and local language (if applicable)
Experience in leading a team to success in a target driven environment
Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
Capable of working on multiple projects simultaneously
Communications style is naturally aligned with Cathay Pacifics style
Ability to cope with constant change

Cathay is proud to offer eligible employees competitive compensation benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.

Travel Privileges on Cathay Pacific Airways Global Network
Extensive well-being programs including health and employee assistance program benefits to help you stay well.
Paid Leave
If this position requires a uniform, a uniform allowance will be provided.

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CATHAY PACIFIC

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Marketing Manager